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Corporate 50 2013 Back to Reports & survey Listing

1 . Imagination  
imagination.com
Ceo and global creative director Douglas Broadley 
Tel 020 7323 3300
Clients
Range Rover – A Different Perspective 
for Land Rover; Carbon Capture Storage Quest 
for Shell; Ford Transit Family for Ford.
Imagination says it’s “had some amazing briefs 
to work on over the past year” including a cgi film projected on to the new Range Rover and “a 360 film in Morocco with Yellowbird for an installation in China.” However it says 2012’s been “another challenging year for production, as lead times become ever shorter” and so the focus has turned to  “quickly generating fresh ideas that can be delivered within a restricted production period, without compromising on ambition or quality. 
We work hard to realise strong creative regardless of the constraints.”


2. Jack Morton  
jackmorton.com
President EMEA Julian Pullan Tel 020 8735 2000
Clients
BP technology experience for BP; On the Line for Ericsson; The CES Keynote Film for Ericsson.                    
An “outstanding year” says Jack Morton, with the Olympics providing “a real boost to the corporate sector” with clients keen to do “something genuinely creative and use moving image work as the key element of their experiences. It meant a return to more complex projects that needed detailed creative direction over a period of months.” The company says it was “nice to see clients being so ambitious again and have their focus on the quality and efficacy of the project.” The hope now is that “they continue to push on from here rather than retrench.”

3. The Edge Picture Company   
edgepicture.com
Md Phil Blundell Tel 020 7836 6262
Clients
Engage for Success for Employee Engagement Taskforce; Fit for Life for Sport 
Wales; Thinking about the Future for Siemens.
The Edge says that 2012 was “very tough” due particularly to large companies “abusing payment terms” putting “huge pressures on cash flow.” The focus, it says, is to protect staff “many of whom started and have grown their careers here. The last year has seen our people absolutely work their socks off” but that the company’s now fit and ready to “ride the wave of a resurgent economy.” though “we don’t expect 2013 to be any more buoyant than 2012 and have made our various forecasts with this in mind.”

4. Twofour   
twofour.co.uk
Ceo Charles Wace Tel 01752 727400
Clients
Event management, video production and digital for VW; Video production and event management for Oxfam; Video production for 
BBC Worldwide.
Twofour says the last year “has been very competitive with a strong focus on cost” but it is still “cautiously optimistic. We believe the sector will grow in 2013 with a greater emphasis on integrated and unified marketing and communications plans across all digital platforms.”

5. Pretzel  Films
pretzelfilms.com
Md PJ Bickford
Tel 020 7580 9595
Clients
The Panda Made Me Do IT for WWF; Nathan’s Story for Network Rail; HERProject for Primark.                    
Pretzel reckons the recession has in some ways had a positive effect on creativity because “the need for clients to spend their money wisely has meant a much more open communication between producer and client. Clients have become more daring in their creativity.  This is partly due to the competiton of the markets they are in and their need to fight for their space with the best, most creative films.”

6. New Moon  
new-moon.co.uk
Exec creative director Caroline Rowland
Tel 020 7479 7010
Clients
FIRST – The Official Film of the London 2012 Olympic Games for IOC; Dubai Sponsors Channel 4 Racing for Falcon; Sports for Everyone for Youth 
Sports Trust.                    
Producing its first feature length documentary (First, about young athletes’ experiences at the London Olympics) was of course a highlight but “traditional corporate production has been challenging,” it says. due to “an apparent decline in value, although volumes appear to have stayed roughly the same.” It says that in response to this “we have been shifting our business away from traditional corporate production work and into the areas of country branding and sports – both fairly buoyant sectors which made the business climate during 2012 quite favourable.”

7. Jacaranda   
jacaranda.co.uk
Md Katy Eyre Tel 020 8741 9088
Clients
London 2012 – Fuelling the Future 
for BP; Citizenship Awards 2012 for Barclays; 
Policing the Olympics for The MET Police.
Jacaranda lists its highlights of the last year simply as “The Olympics!” which meant “working with the Met Police to train officers new to London and working with BP to communicate their sponsorship of the Olympics” So 2012 was “good. But there was definitely an Olympics bounce to the bottom line.” And 2013? “Less good, as the Olympic honeymoon is over, and the economy continues to ‘flatline.’” A big concern ahead for everyone will be “the unstable economic environment, with large PLCs sitting on cash, unwilling to invest in good communications  due to a lack of confidence in their own 
company’s future.”

8. =BDA Creative   
bdacreative.com
Md Honor Barratt
Tel 020 7440 1070
Clients
UK RBB: Our Progress for Barclays; The Great Barclays Jam campaign for Barclays; Build a Bridge Campaign for Holocaust Memorial Day Trust

8. = Radley Yeldar  
ry.com
Md Carl Radley
Tel 020 7033 0700
Clients
Global Acquisition Stories for Pearson; Sustainability Heroes for Unilever; We Care for Beiersdorf.                    
2012 was a mixed picture, says Radley Yeldar. It was “very good in some respects with lots of opportunities – particularly on bigger, integrated projects.” The downside has been many clients having “limited visibility of projects meaning lots of last minute projects and requests and also lots of last minute cancellations and postponements.” The post COI landscape has also been tough “with many interesting projects for the public sector primarily being determined on price.”

10. Wilder   
wilderfilms.co.uk
Md, exec producer Richard Batty
Tel 020 7631 3417
Clients
First to a Million for CEOP; 2012 Tesco Conference films for Tesco; Spot Cancer Early 
for Cancer Research UK.
Wilder has also noticed the absence of the COI which means there’s “still a big gap in the UK market left by the lack of public sector work.” There’s also the ongoing frustration that “creative selection for high profile clients is often still led by the procurement department” rather than on creative ability.

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