Kitting up
There's a continual need for post houses to invest in new kit and to keep on top of emerging technologies. In the month of IBC, Michael Burns reveals the essential kit for the coming year
31 Top Banana
Md Nick Terry
Clients Focus on the Future for Aggregate Industries; Leadership Journey for Gucci Group; Spirit of Superquinn for Superquinn
=32 Wilder
Md Richard Batty
Clients Family Information Direct for DCSF through the COI; Reaching Out for International Rugby Board; Magic Journey for UAE Government
=32 RSA Films
Md Kai-Lu Hsiung
Clients Childrens Welfare Devlopment Council for COI; Ford Product Overview for Ford; After Hours for Lynx
34 Brainstorm Communications
Mds Andrew Shankland, Peter Barber
Clients Honda, LG, Sanofi-Aventis
35 Juice
Mds Alan Poole, Nick Jones, Steve Tarry
Clients 4 Stories for Intercontinental Hotels; Child Health Cover for Grg/Aviva; Edge Extreme Football for Castrol
36 Lipfriend Rodd
Md Robert Lipfriend
Clients Annual Conference for CBI; Quality Excellence in Practice for ST Microelectronics; Young Apprenticeship Video Diaries for Skills for Health
=37 brandcast media
Md Charlie Grieve
Clients ENRC for ENRC plc; HCA Hospitals for HCA Hospitals; Cancermedicalscience.com for Cancer Intelligence
=37 Spirit Media
Md Anthony Levene
Clients The Quest for Social Justice for International Labour Organisation (ILO); Guide to Breastfeeding for Philips Avent; Agri Fund for Pictet & Cie
39 Broadview
Founder Stuart Maister
Clients BT Web Seminar Programme for BT; IFA for Sony IFA; Milford Haven for National Grid
40 ID2 media
Md Mark Poole
Clients UAE Video for ADIA; Total Communications for Vodafone; Engaging Parents in Education for Microsoft
For ID2, along with most other companies in the sector, the main challenge for the business has been “client budgets being tightened due to the recession” while at the same time those same clients “wanting more for their money.”
ID2 says it has “managed to retain a positive attitude” throughout the recession and “adapt in areas where necessary. Overall the company has not been majorly affected,” it says. As for the outlook for the sector in general, ID2 reckons that there will “hopefully be a gradual increase of client budgets” over time which “will encourage the sector to recover fully and grow.”
