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November 2018

In the magazine
Only available in print
  • The Facilities 50
    Jon Creamer launches Televisual's 31st exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 48 pages of analysis of the sector
  • The Commercials 30
    Jon Creamer introduces Televisual’s exclusive Commercial 30 survey, reporting on a year of highs and lows for commercials producers.
  • The Drama Genre Report
    With competition from streamers intensifying, UK broadcasters are exploring new drama strategies. Tim Dams reports
  • Primary Colours
    Five leading movie colourists tell Michael Burns the secrets of their craft, and explain the techniques they use to grade movies like The Danish Girl, Peterloo and Baby Driver
  • Up, up and away!
    Thanks to advances in camera technology, the possibilities of aerial filming are greater than ever before. Pippa Considine reports on some of the year’s standout aerial projects
  • OB: Which Way Now
    The OB industry is embracing major change as it adapts to the worlds of UHD, HDR and IP. Michael Burns reports
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Corporate 50 2010 Back to Reports & survey Listing

11 Crown BC
Md Nicky Havelaar
Clients Coroner’s Inquest Training DVD for MOD; Building Stronger Partnerships for DCSF; Aftersales Video for Renault UK

“There will be inevitable price pressures,” in the year ahead, says Crown md Nicky Havelaar. “The volume of footage will increase but budgets will drop – and we will have to embrace new technologies and ways of thinking. But for those agencies prepared to be agile and adopt to the changing landscape – the outlook remains positive.”

12 Pretzel Films

Mds PJ Bickford, Pete Shuttleworth
Clients New Lines for Network Rail; RBS Recruitment for Royal Bank of Scotland / Publicis; Plan A – Plastic Bags for M&S

Pretzel says 2009 “was perceived at times to be a difficult year” but also “a hugely positive and successful ” for the company. As for the sector in general “ it seems busy out there from the general gossip. What is less certain is how the second quarter of 2010 will progress. With a general election and the end of the financial year, many clients may delay decisions on budget allocation until the autumn.”

13 Cheerful Scout
Md Gary Fitzpatrick
Clients The Magic Touch for Barclays Capital; Boston Conference for BP; Becoming One Aviva for Aviva

Cheerful Scout says it had “a tricky six month period from January to June last year” but is now “starting to see a recovery. We had to cut costs and spend wisely to survive and remain competitive while delivering high-end work.” It says the outlook for the sector is “good, but tricky times lay ahead.”

=14 Firehouse
Md Mike MacLeod
Clients It was Magic for Aviva; We Grow Our Own for Morrisons; Mistletoe for BAA

“It was a tough year but we got into profit so we were happy,” says Firehouse md Mike Macleod of 2009. “Many businesses battened down the hatches early on. But we have a wide breadth of clients that cover many sectors so while many of our clients did batten down the hatches others still understood the importance of communication. Some in terms of marketing their way out of a recession and others engaging with their employees and recognising it was even more important to communicate what was happening and why.” As for how 2010 has started off, it’s been “Very encouraging. I wouldn’t like to say green shoots but there’s been a lot of activity – particularly around video. However it will feel like a long year.”

=14 Straker films
Md Nick Straker
Clients The Domino Effect for CPNI; The Net Promoter Score for Aviva; The Nationwide Way for Nationwide

The big challenge for the year ahead, says the award-winning Straker Films, is “growing the business whilst maintaining reasonable profit margins.” The company says that recessionary times mean that “everyone is focusing on greater efficiency – people are learning to ‘multi-skill’ much more than ever before. Cameramen are learning to record sound, directors are learning how to operate editing software and so on.” The company also says that the increasing use of the internet as a delivery platform has meant there are fewer “‘big’ all encompassing productions but lots of ‘smaller’ films that can be used in increasingly different ways.”

16 Pukka Films
Md Paul Katis
Clients Heavy Metal for COI & MoD; Face Value for Royal Bank of Scotland; Non-Negotiable Behaviours for Saipem Eni

Pukka Films reckons the year ahead will bring opportunities “for those who concentrate on what they’re good at and can find the right niche.” A problem for all of late though has been “the increased problems associated with procurement at large companies and public sector organisations getting in between the production company and the internal client.”

17 World Wide Pictures

Md Chris Courtenay Taylor
Clients Non-stop Processing for Visa; Making Business Sense of Climate Change for Carbon Trust; Herschel-Planck Space Telescope Launch Event for European Space Agency

So far so good,” says World Wide’s md Chris Courtenay Taylor of his company’s experience of recessionary times. “We had a slightly better year than the previous. Clients are ever more concerned with getting true value for money and their commissioning behaviour has been more erratic, but they have been commissioning all the same.”

18 BDA
Md Honor Barrat
Clients All About Prudential for Prudential UK & Europe; Teamtalk Live 2009 for British Gas; Centrica Health and Safety for Centrica

Keeping client ambitions high is a challenge for the coming year, says BDA’s creative director Oliver Rowe. “We’re still trying to challenge commissioner expectations, and we regularly remind clients that creative, memorable and emotional films are more likely to be effective than dry, dusty and forgettable ones (not that we’d ever make those…).”

19 Barford productions
Md Tim Mein
Clients Vision Film for Colt Telecom;  Loading Trays the Right Way for Royal Mail; Voices from Agencies for Heineken

Barford’s md Tim Mein says Barford has ridden the recession by “networking, forming partnerships and getting as close as we can to existing clients.” He says there are longer term changes too: “As video becomes increasingly easy to deliver online in large enterprises business improves – but it’s more demand for less money often – so we have to adapt – as we always have done.” And the outlook for the sector? “Improving – it can’t be as bad as last year!”

20 Iceni
Md Cathy Bentley
Clients Hong Kong Revealed for Cathay Pacific, Hong Kong Tourism Board; Copenhagen Climate Conference for BNP Paribas, This is HomeServe for HomeServe

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