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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Corporate 50 2010 Back to Reports & survey Listing

Challenges and concerns

A snapshot of the feedback from producers asked about their ongoing challenges and concerns

Convincing clients that quality counts
“We regularly remind clients that creative, memorable and emotional films are more likely to be effective than dry, dusty and forgettable ones.” BDA
“Ensuring in-house teams, who now consider themselves video experts due to the rise of UGC, understand when they need the help of professionals.” Broadview.
“To educate our clients, when and where appropriate, to deploy professional production values and effective storytelling.” Crown BC

Competition from one man bands
“Clients’ lack of budget – doing things ‘on the cheap’ with one-man-bands.” Jacaranda
“Dealing with competition from people setting themselves up in their bedrooms and undercutting full-service companies, or people going freelance and doing the same.” Riverhouse

Increased volume, lower budgets
“The volume of footage will increase but budgets will drop - and we will have to embrace new technologies and ways of thinking.” Crown BC
“Although spending has been cut, the volume of projects we have been commissioned to do has increased over the last year in comparison to
2008.” Take 3
“The number of projects/clients has risen, but average value has diminished a little.” Big Button

The power of procurement
”Procurement has even more power now meaning a lot of buying decisions seem to be purely on cost.” Brainstorm.
“Clients are looking more and more to have value attached to anything they do. In all our major contracts, enabling agreements and approved supplier agreements, cost plays a huge part.” Tigervision

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