Top 10 Rental Cameras
The sixth of Televisual’s annual surveys of the camera hire market uncovers sweeping changes as large sensor cameras become de rigueur in all production genres, as Jake Bickerton reports
A snapshot of the feedback from producers asked about their ongoing challenges and concerns
Convincing clients that quality counts
“We regularly remind clients that creative, memorable and emotional films are more likely to be effective than dry, dusty and forgettable ones.” BDA
“Ensuring in-house teams, who now consider themselves video experts due to the rise of UGC, understand when they need the help of professionals.” Broadview.
“To educate our clients, when and where appropriate, to deploy professional production values and effective storytelling.” Crown BC
Competition from one man bands
“Clients’ lack of budget – doing things ‘on the cheap’ with one-man-bands.” Jacaranda
“Dealing with competition from people setting themselves up in their bedrooms and undercutting full-service companies, or people going freelance and doing the same.” Riverhouse
Increased volume, lower budgets
“The volume of footage will increase but budgets will drop - and we will have to embrace new technologies and ways of thinking.” Crown BC
“Although spending has been cut, the volume of projects we have been commissioned to do has increased over the last year in comparison to
2008.” Take 3
“The number of projects/clients has risen, but average value has diminished a little.” Big Button
The power of procurement
”Procurement has even more power now meaning a lot of buying decisions seem to be purely on cost.” Brainstorm.
“Clients are looking more and more to have value attached to anything they do. In all our major contracts, enabling agreements and approved supplier agreements, cost plays a huge part.” Tigervision
