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Commercials 30 2012 Back to Reports & survey Listing

01
rattling stick
www.rattlingstick.com
1 Portland Mews, London, W1F 8JE t 020 7851 2000 President Johnnie Frankel Director Daniel Kleinman Director Ringan Ledwidge credits Three Little Pigs by Ringan Ledwidge for BBH/The Guardian, Talk Talk by Daniel Kleinman for CHI/Talk Talk

Another year and another bagful of awards and plaudits for Rattling Stick, but even it says it’s been a year of challenging budgets and slim creative pickings. The focus now is to make sure it’s equipped for the future. “Whatever the content required – from a two minute brand film to digital content, supplier funded promos and television etc, we need to ensure we have the appropriate production approach and business model to support this.”

02
blink

www.blinkprods.com
181 Wardour Street, London, W1F 8WZ t 020 7494 0747
Md James Studholme Exec producer Bart Yates
Exec producer James Bland credits Helpless by Benito Montorio for BBH/St John Ambulance; Lightest by Dougal Wilson for W+K/Lurpak

Blink says it’s “gaining momentum in areas outside traditional TV advertising” and working hard to foster “creative links across our art, promo and fashion divisions” in order to “multiply the value of our creative offering by connecting the dots between our different types of output.” The push now is to try “new sorts of relationships with agencies and clients, being more proactive in the way we go about creating opportunities for our directors.”

03
stink

www.stink.tv
1 Alfred Mews, London, W1T 7AA t 020 7462 4000
Key management Daniel Bergmann , Robert Herman, Blake Powell credits YOUDRIVE by Yan Demange for AMV BBDO/Mercedes, My Time Is Now by Adam Berg for W+K/Nike
Stink says one of the main opportunities for the business comes from “agencies wanting both the TVC and digital elements” of a campaign and being able to “come to us to do the whole lot.” It also says that having an international footprint will be a big advantage. “Creating a network with a great global reach with offices worldwide and interesting territories gives great opportunities for our directors to be working across worldwide markets.”

04
gorgeous


www.gorgeous.co.uk
Gorgeous House, 11 Portland Mews, 
London, W1F 8JL t 020 7287 4060
Md/exec producer Paul Rothwell 
Head of sales Chia Tucker
credits The Individual by Chris Palmer for McCann Erickson/American Airlines; Cloud by Peter Thwaites for AMV BBDO/Guinness

Gorgeous reports that decreasing lead times from agencies have been frustrating but “aside from the anticipated slump over the Olympic Games period, boardflow has been busy here in UK, although markedly less so across other main European markets.” The highlights of the year have included Frank Budgen winning the D&AD most awarded director and Gorgeous most awarded production company of the last 50 years. The company even took a new director on to its small roster in the shape of Hanna Maria Heidrich and will open the doors of Gorgeous USA later this year.

05
sonny london

www.sonnylondon.com
68 Wardour Street, London, W1F 0TB
t 020 7734 8124
Co-owner md/ep Helen Kenny Co-Owner Fredrik Bond
credits I Love Winter by Jeff Labbe for AMV BBDO/Heinz; Gilet by Guy Manwaring for Adam & Eve/Phones 4 U

Sonny London says the main opportunities over the next year will be around “delivering across all communication platforms not just TVCs” and that the big highlights of the year were the “expansion of the roster including Tony Barry and lots of new young exciting directors with cross platform experience.”

06
nexus

www.nexusproductions.com/
www.nexusinteractivearts.com 113-114 Shoreditch High Street, London, E1 6JN t 020 7749 7500
Co founder Charlotte Bavasso Exec creative director Chris O’Reilly Md James Tomkinson
credits Back to the Start by Johnny Kelly for CAA/Chipotle; Project Runway - Lifetime by Even Boehm for CEG/Project Runway

Winning the Film Grand Prix at Cannes was an obvious highlight of the year, says Nexus. Future opportunities will be around “the growth of digital art and technology in the advertising sector. This ‘alternative’ advertising is growing rapidly and we’d expect to see more projects over the next few years that aren’t tied to the traditional TVC or website. In an age where everything plugs into everything, and creative limitations are at an all-time low, we’ll begin to see more projects that are installation based, gesture controlled, and mobile.”

07
partizan

www.partizan.com
40/42 Lexington Street, London, W1F 0LN
t 020 7851 0200
Md Madeleine Sanderson Head of production David Stewart Darkroom producer Bonnie Anthony
credits Taxi by Michael Geoghegan for BBH/British Airways; Banquet by Tom Beard for BMB/All Saints

Partizan was another production company to make it into the D&AD ‘most awarded over the past 50 years’ list as was director Michel Gondry. For the future, Partizan says it’s “actively looking for up and coming talent in all areas of the business” and hopes to “keep all of our directors busy doing creative work.”



08=
pulse films


www.pulsefilms.co.uk
17 Hanbury St, London, E1 6QR
t 020 7426 5700

Ceo Thomas Benski 
COO Marisa Clifford 
Head of advertising James Sorton
credits Dad by thirtytwo for DDB/VW; Tandem by Ben Newman for AMV/Weapon 7/Mercedes/Smart Car

Pulse spans TV, film (its doc feature on LCD Soundsystem, Shut Up and Play the Hits was released this year) and music content  too but says that it’s been a “really strong year in commercials.” Pulse says its main push now will be to grow in the US and France after recently opening offices in both countries. “We’ve experienced considerable growth in the last few years,” so the challenge is “maintaining a tightness in our production approach and a progressiveness to our filmmaking is our primary concern.”


08=
smuggler


www.smugglersite.com
6/10 Gt Portland Street, London, W1W 8QL
t 020 7636 7665 Md Fergus Brown Ep Chris Barrett
credits Ballerina by Henry Alex-Rubin for Forsman & Bondfors/Volvo; The Sweeney by Guy Shelmerdine for Fallon/Orange

It’s opportunities in the international market place that are most exciting Smuggler right now. “We’re looking to other markets to expand our client base. Great creativity is coming from all over the world at the moment. We’re getting more and more great opportunities from around the globe and we are focusing more seriously on those.”


10
hungry ma
n
www.hungryman.com
1-2 Herbal Hill, London EC1R 5EF t 020 7239 4550
Md Matt Buels EP Martin Box EP James Covill  credits No Kissing by Wayne McClammy for Grey/BHF; AmazeMe by Gualter Pupo/ Marcos Saboya for Locog/The Southbank/ Oxfam

Picking up a slew of awards for its BHF Vinnie Jones/ Saturday Night Fever No Kissing spot was a highlight for Hungry Man as was its Southbank Centre installation project for Locog called Amaze Me, a maze made of 250,000 books donated by Oxfam. It says the main opportunity for the next year will be about “bringing in new talent. There is so much of it out there especially with advances in technology.”

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