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Reports&
surveys

Corporate 50 2012 Back to Reports & survey Listing

Welcome to Televisual’s Corporate 50, our annual survey of the UK’s corporate communications sector.

The results this year paint a picture of a sector that is still having a fairly tough time, but one that is also remaining resilient and, to some extent, clawing its way back from a couple of years on a downward trajectory. Turnovers, on average, are up among our respondents and profits are too. The sector has been buffeted by the economic downturn, of course, but corporate production has had its own local difficulties to deal with too. The demise of the COI and the overall drop in government marketing spend has naturally had a big effect, with those that used to grab the lion’s share naturally competing more fiercely for private sector work as a result. The ‘democratisation’ of moving image content creation has also led clients to believe that ‘anyone can make films now’ leading them to devalue the skills of the experts in corporate communication. But there are positive signs too. While a variety of low cost operators have broken down the barriers to making ‘corporate videos’, other barriers have broken down as well, with those that regularly feature in our top 50 finding that the way forward is to become suppliers of communications solutions, whether that be video, apps, social media, PR spin and a whole host of areas that were hitherto closed off to them.

How the Corporate 50 works
Each year, we send questionnaires out to the UK’s corporate communications companies and ask them questions about how their own businesses are faring and about the state of the sector in general. The information they filter back to us goes on to help form the rankings you see in the top 50 list on the following pages.

Those answers also allow us to chart the highs and lows of the corporate production sector as a whole. The figures our respondents provide allow us to map the fortunes of the business over time, from the rise and fall of the average turnover to the highs and lows of budgets to how much work the average company is taking on. As well as finding the cold hard stats, the survey also allows us to track how corporate production companies are thinking and feeling about the business, and what they see as the main issues affecting the sector now and what will be the issues in the years to come. It also gives corporate communicators the chance to give a nod to creative and business excellence in the sector by voting for the rival production companies they see as the standard bearers of the industry.

For a place in the top 50, companies are judged across a number of criteria. Scores are awarded for a company’s size – turnover as well as permanent staff numbers – and also its reputation among its peers and its haul of medals at the annual IVCA Awards and New York Festivals International Film & Video Awards.



The corporate 50 in Numbers

£5.57m
The average turnover of a corporate communications company


£289k
The average profit made by a corporate communications company


32
The average number of staff employed by a corporate communications company
 

79%
The percentage of its work that the average corporate communications company delivers as ‘film or video’ projects


£29k
The average budget for a ‘film or video’ project


86%
The amount of an average corporate communications company’s output that is focused on corporate work with broadcast projects, commercials and branded content making up the rest
 

£97k
The average budget for a live event


41%
The percentage of respondents who said they felt that budgets had fallen this year. 38% felt they had stayed the same and 21% said they have risen


65%
The percentage of corporate communications companies that say their turnover has risen this year. 19% said their turnover had fallen and 16% said it had stayed the same.


26%
The percentage of respondents who receive a regular retainer from a client

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