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October 2017
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In the magazine
Only available in print
  • The Facilities 50
    Jon Creamer launches Televisual's 30th exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 52 pages of analysis of the sector
  • Interview: Grant Mansfield
    Hiring top talent and investing heavily in development have been key to growing his Bristol indie Plimsoll Productions, says founder Grant Mansfield
  • The clear view: lenses
    What ever genre you work in, you need to be lens savvy. Here three DoPs guide us through the lens market, picking out the models they like to use in drama and factual
  • Over the top
    The growth of Netflix and Amazon is proving a boon for UK indies, but broadcasters are starting to panic. Tim Dams reports
From the magazine
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  • Blue Planet II
    The producers of Blue Planet II tell Tim Dams how tech advances and military planning helped them capture the secrets of the deep
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Reports&
surveys

Corporate 50 2012 Back to Reports & survey Listing

A snapshot of the feedback from producers asked about the outlook for the sector and changes on the horizon

Walls come tumbling down
“Fewer and fewer clients will be commissioning traditional film and video work. Clients are looking for something more, they want agencies to develop their thinking with them, conceive and develop big ideas and think in a non-traditional way. They want creative agencies who can deliver across disciplines and are no longer just looking for production companies.” Jack Morton
“Barriers between agencies and agency sectors are disappearing – ad agencies create experiential campaigns, so do PR companies.  Above-the-line and below-the-line seems to be a thing of the past and every agency needs digital capacity or at least a digital partner.” Line Up
“There is more chance to cross the boundary between traditional corporate production and other areas such as branded content, external comms and marketing.” New Moon
“As a convergent media company, we can offer our clients two-screen and multiplatform propositions. Those in the sector who quickly and effectively adapt will survive and thrive.” Twofour
“Brands need creative agencies with proven track records in getting audiences to watch, learn, talk and respond.  Do they really need agencies with a ‘corporate’ specialism?  I look forward to a healthy blurring of lines between advertising, digital and corporate agencies.” BDA

Any time, any place, anywhere
“We always look to deliver creative that can live across multiple channels and deliver social media reach or PR interest to maximise value for our clients.” Imagination
“There will be a much greater emphasis on developing assets that will have a much broader implication in the communications mix.  More sophisticated use of social networking and the challenges of budget cuts will focus commissioners’ expectations on requiring even more from agencies/production companies.” Grosvenor
“Even more value for money, producing assets that will have multi uses rather than focussing on one large production for one product and use.   A lot more demand for social media assets mean we are shooting ourselves shooting the product more and more!” Tangerine

Multiplying platforms
“4G, tablets, iPad and other new generation PDA’s means everyone has a telly in their pocket, 24 hours a day. We need to exploit this to suggest and produce exciting new creative comms packages for our clients.” BMS
“There seems to be a lot more activity on web based content and we expect there’ll be a lot more use of QR tag triggered video content on smart phones.” Centre Screen
“We still think that companies haven’t quite grasped all the opportunities that online delivery of content will bring. At some point technologies such as Apple TV and Google TV should start to bring change.” Dene Films
“We see many changes and opportunities arising from the increasing proliferation of mobile and web enabled devices and through Social Media.” Eon
“Traditional corporate video producers will need to adapt to changing market trends and look at ways of linking their offering to the world of social media.” Aeorema (Cheerful Scout)
“The changes are already happening as digital adoption and multi platform really takes hold. It is a positive move.” Connected


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