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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Corporate 50 2012 Back to Reports & survey Listing

A snapshot of the feedback from producers asked about the outlook for the sector and changes on the horizon

Walls come tumbling down
“Fewer and fewer clients will be commissioning traditional film and video work. Clients are looking for something more, they want agencies to develop their thinking with them, conceive and develop big ideas and think in a non-traditional way. They want creative agencies who can deliver across disciplines and are no longer just looking for production companies.” Jack Morton
“Barriers between agencies and agency sectors are disappearing – ad agencies create experiential campaigns, so do PR companies.  Above-the-line and below-the-line seems to be a thing of the past and every agency needs digital capacity or at least a digital partner.” Line Up
“There is more chance to cross the boundary between traditional corporate production and other areas such as branded content, external comms and marketing.” New Moon
“As a convergent media company, we can offer our clients two-screen and multiplatform propositions. Those in the sector who quickly and effectively adapt will survive and thrive.” Twofour
“Brands need creative agencies with proven track records in getting audiences to watch, learn, talk and respond.  Do they really need agencies with a ‘corporate’ specialism?  I look forward to a healthy blurring of lines between advertising, digital and corporate agencies.” BDA

Any time, any place, anywhere
“We always look to deliver creative that can live across multiple channels and deliver social media reach or PR interest to maximise value for our clients.” Imagination
“There will be a much greater emphasis on developing assets that will have a much broader implication in the communications mix.  More sophisticated use of social networking and the challenges of budget cuts will focus commissioners’ expectations on requiring even more from agencies/production companies.” Grosvenor
“Even more value for money, producing assets that will have multi uses rather than focussing on one large production for one product and use.   A lot more demand for social media assets mean we are shooting ourselves shooting the product more and more!” Tangerine

Multiplying platforms
“4G, tablets, iPad and other new generation PDA’s means everyone has a telly in their pocket, 24 hours a day. We need to exploit this to suggest and produce exciting new creative comms packages for our clients.” BMS
“There seems to be a lot more activity on web based content and we expect there’ll be a lot more use of QR tag triggered video content on smart phones.” Centre Screen
“We still think that companies haven’t quite grasped all the opportunities that online delivery of content will bring. At some point technologies such as Apple TV and Google TV should start to bring change.” Dene Films
“We see many changes and opportunities arising from the increasing proliferation of mobile and web enabled devices and through Social Media.” Eon
“Traditional corporate video producers will need to adapt to changing market trends and look at ways of linking their offering to the world of social media.” Aeorema (Cheerful Scout)
“The changes are already happening as digital adoption and multi platform really takes hold. It is a positive move.” Connected


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