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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Corporate 50 2012 Back to Reports & survey Listing

A snapshot of the feedback from corporate producers asked about their ongoing challenges and concerns

Declining Budgets - rising expectations
“The climate has been difficult, with budgets being cut and revenues falling back. Competition is extremely tough and clients are looking for a lot of added value.” Dene Films
“For existing business, reducing budgets and an increased expectation of what is possible with modern digital production has pinched profits.” Iceni
“Clients are looking for greater value for money and understandably greater transparency. The biggest change is that there is an increased expectation that you will deliver more, be that alternative edits or different versions of projects.” New Moon
“Clients still expect the same quality for a reduced rate and now for a condensed turnaround time.” Worldwide
“Budgets continue to be cut back with clients wanting more and more for their money.” Pretzel
“More clients and commissions out there. However, they still all want more for less!” Jacaranda

Public sector cutbacks
“The abolishment of the COI means significant cuts in government spending, but this has to be reversed one day and they will have to start investing in this area again.” The Edge
“The main challenge has been to offset a reduction in public sector spend.” Eon Media
“This has been a most challenging time as there have been considerable budget cuts in the public sector. “ Grosvenor
“It’s been tougher than it was in 2010 – mainly owing to the massive contraction in public sector spending.” Pukka
“The cut backs in public services has had a huge impact on their communication budgets.” Straker
“The lack of public sector commissioning has put pressure on securing more corporate productions.” Take 3.

Clients buying on price only
“Procurement processes still pose a challenge, with many corporate buying departments still viewing the procurement of ‘marketing’ services as a commodity purchase.” Aeorema (Cheerful Scout)
“Commissioners from many companies simply don’t understand that, when it comes to film, the old adage about peanuts and monkeys really does apply.” Proudfoot
“Getting clients to understand that all filmmaking is not equal is tough in a down market.” Torpedo Factory
“The procurement issue is still there.  But it is our industry that must change, not those doing the procuring. Paperwork and creativity rarely make good bed-fellows, but they are going to have to learn to love each other for businesses to remain stable and profitable.” On screen
“Maintaining budgets and quality when there are a number of low cost operators promising the earth but ultimately not delivering.” Spike

It’s the economy, stupid
“Uncertainty in the UK and European economies and likelihood of continuing recession.” Wilder
“The Global Financial situation.” Connected
“In view of the uncertain economic conditions for 2012, the main challenge is to stand still with flat turnover and profits. Doing this will be a success. Obviously, growth will be a bonus.” Odd Man Out
“The impact of economic conditions especially Europe creating over cautious clients.” ST16

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