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December 2017

In the magazine
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  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Corporate 50 2012 Back to Reports & survey Listing

The corporate production companies most admired by their rivals

1 The Edge
Once again The Edge is the most admired corporate communications company among its rivals. “Still the name to beat” says one voter, “still making shed loads of money despite the downturn” is the comment from another. The Edge is also admired for its ability to develop “long term, high value relationships” with clients, its “longevity,” “depth of creativity” and for the “volume of work they do”and simply for being “consistently good at what they do.”

2 Pretzel Films
Pretzel Films again takes second place in the peer poll. Its voters cite it for various reasons but regularly mentioned is its consistency - “consistent creativity” “consistent storytelling” and “consistently innovative work” are the coments from three voters. Pretzel’s also admired for “concentrating on delivering quality.”

3 New Moon
New Moon takes third position in the poll this time lauded for its “great films for interesting clients” and for producing “excellent quality work” and an “interesting range of work.”

=4 The Bank
Equal fourth placed in the peer poll is The Bank which picks up votes both for “the quality of its work” and “size of its budgets.”

=4 Imagination
Also coming in at number four is Imagination which gets mentions for its “enduring relationships” and for thriving “when its competitors have struggled.”

=4 Jack Morton
In fourth too is Jack Morton which draws admirers for “continuing to expand the multi-image experience” and because it “seems more like an agency than a production company.”

7= Aeorema (cheerful scout)
Coming in at equal seventh in the poll is Cheerful Scout which wins fans for its “great videos” and for “getting under the skin of corporate clients.”

=7 Pukka films
Also in seventh is Pukka, admired for its “creativity and amazing client list”, “creative productions” and somewhat enviously for “keeping our favourite freelancers busy and unavailable.”

=7 Straker Films
Straker Films comes in seventh too, lauded among its voters for its “storytelling craft.”

=7 Wilder
Wilder is the fourth company in seventh on the back of its “sheer attention to craft” and for making “proper films” that don’t “recycle the same tired ideas like some of the companies out there.”

=11 Casual Films, Jacaranda, Radley Yeldar, ST16
Four companies all share the number 11 spot in this year’s peer poll - Casual Films for being “a team of emerging talents, ones to watch for the future”; Jacaranda for keeping “evolving” and for “good work”; Radley Yeldar for its “quality productions” and ST16 for “great creativity” and “inovative ideas well executed.”

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