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October 2017
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  • The Facilities 50
    Jon Creamer launches Televisual's 30th exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 52 pages of analysis of the sector
  • Interview: Grant Mansfield
    Hiring top talent and investing heavily in development have been key to growing his Bristol indie Plimsoll Productions, says founder Grant Mansfield
  • The clear view: lenses
    What ever genre you work in, you need to be lens savvy. Here three DoPs guide us through the lens market, picking out the models they like to use in drama and factual
  • Over the top
    The growth of Netflix and Amazon is proving a boon for UK indies, but broadcasters are starting to panic. Tim Dams reports
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  • Blue Planet II
    The producers of Blue Planet II tell Tim Dams how tech advances and military planning helped them capture the secrets of the deep
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Reports&
surveys

Commercials 30 2011 Back to Reports & survey Listing

As well as telling us about their businesses, producers vote for their favourite directors, ads, agencies, post houses, editors and vfx ops
 
Top ads
It’s a first for the poll of commercials producers’ most admired ads but the same spot has taken the number one position for the second year in a row. That may reflect a dearth of outstanding new commercials in recent months but it also reflects the sheer brilliance and excitement of Independent director Alejandro González Iñárritu’s stunning superstar stacked Write the Future for Nike. More of last year’s favourites have also made the top 10 again – Dougal Wilson’s Always a Woman John Lewis ad is still tugging at our voters’ heartstrings as is Vince Squibb’s Hovis spot, Miss Chief and Si & Ad’s Piano for Match.com. In second position is Sonny London’s Fredrik Bond’s depiction of the coolest party entrance of all time as the most popular man in the world charms his way towards a cool refreshing Heineken. Also in second place is the US produced The Force spot for VW and the hilarious Fuel For Big Days Weetabix commercial helmed by Guy Shelmerdine out of Smuggler’s UK office. In equal fifth is Andy McLeod’s incredibly strange, but strangely funny spot for Wall’s in which a pocket sized bulldog does the talking for emotionally retarded ‘blokes’ and in equal ninth is Aardman directors Sumo Science and their amazing Dot spot for Nokia that also gave them a Guinness World record for the smallest stop-frame ad ever.
TOP ADS
1. Nike Write The Future, Independent Films
=2. Heineken The Entrance, Sonny London
=2. VW The Force, Park Pictures
=2. Weetabix Fuel for Big Days, Smuggler
=5. John Lewis Always a Woman, Blink
=5. John Lewis A Tribute to Givers, Partizan
=5. Match.com Piano, Academy
=5. Old Spice The Man…., MJZ LA
=5. Wall’s Garage, Rattling Stick
=9. Hovis Miss Chief, Gorgeous
=9. Nokia Dot, Aardman
=9. Puma After Hours Athletes, Smuggler US
=9. San Miguel A Life Well Lived, Some Such
=9. T-Mobile Welcome Back, Smuggler

Top directors
It’s another year at the top for Ringan Ledwidge. The Rattling Stick director has now topped the commercials production companies’ favourite directors poll for three years in a row. It makes six years at the top for Rattling Stick directors (as Danny Kleinman took the top position for the three years before Ledwidge). Ledwidge’s voters pick him out for being a “front runner and ever evolving,” for his “fantastic eye” and for being “a very cool guy” and always making “great choices.” In second place again is Blink’s Dougal Wilson, “whatever he touches turns to gold” says one of his admirers. The “consistently brilliant” Danny Kleinman stays at third position in the poll and has now spent longer in the 10 than any other commercials director. Gorgeous’s Chris Palmer (“good all rounder, consistent and a lovely fella”) moves up slightly to fourth position after being voted equal fifth last time. Palmer switches places with Sonny’s Fredrik Bond who is voted equal fifth this year after coming fourth in last year’s poll. Rogue’s Sam Brown moves up slightly, from seventh in last year’s list to equal fifth alongside Stink’s Ivan Zacharias who’s lauded for his “distinctive, iconic work” and because “In the words of Carly Simon, ‘nobody does it better.’”
TOP DIRECTORS
1. Ringan Ledwidge, Rattling Stick
2. Dougal Wilson,
 Blink
3. Daniel Kleinman, rattling stick
4. Chris Palmer, Gorgeous
=5. Fredrik Bond, Sonny London
=5. Sam Brown, Rogue
=5. Ivan Zacharias, Stink
=8. Adam Berg, Stink
=8. Frank Budgen,
 Gorgeous
=8. Tom Kuntz, MJZ
=8. Vince Squibb, Gorgeous

Agency
Mother has again been voted the commercial producers’ favourite client after sharing the top spot with W+K last time. The agency, behind spots like Ikea Kitchen, directed by Academy’s Kim Gehrig and Ikea Cats, directed by Stink’s Adam Berg is admired for its “creative excellence” and for “pushing boundaries” but also for its move into “new frontiers of longform work and different platforms for their clients.” BBH moves into second place after coming third last year in the poll. The agency, responsible for spots including the Axe’s Angels directed by Rupert Sanders, is chosen for “finding great form of late.” Only just behind BBH is the three year old Adam & Eve in third place which picks up votes simply for “winning so many accounts” but also for being “always on it”, its “strong creative output” and for “embracing digital and new media creatively and effectively.” Last year’s joint winners of the top agencies poll, W+K (“consistently high creative”), drop down to this year’s fourth placed agency despite coming up with ads including Nokia’s Dot directed by Aardman’s Sumo Science and Stink director Martin Krejci’s Lurpak ad. AMV BBDO (“old-school but fantastic culture and great advertising”) drops from fourth last year to fifth this time and DDB (“consistently high quality output”) drops from fifth to seventh.
top agencies
1. Mother
2. BBH
3. Adam & Eve
4. W+K
5. AMV
6. Fallon
7. DDB
8. RKCR
9. VCCP
=10. 18 Feet & Rising
=10 Anomaly
=10. Droga 5
=10.Grey
=10. JWT
=10. Leo Burnett
=10. Ogilvy
=10. Publicis

Post
It’ll come as no great surprise that it’s still the same big three facilities occupying the top three positions in both the commercials producers’ most used and highest rated post houses polls. The Mill, admired for its “excellent creative work” and for housing “some of the best talent in the industry” has taken the top position for the second year running as the commercial producers’ highest rated post house and again takes top spot in the most used post house poll, though this year it shares that podium with MPC. MPC takes the second spot in the most rated poll once again. Framestore, which picks up votes for its “great character animation” and “fantastic operators” has stayed in the same position in both polls as last year, again voted in at number three.
Glassworks (“highly creative and never lets you down”) has kept hold of its fourth place as the commercials producers’ top rated post house and moves up two places in the most used poll. Rushes is again the fifth highest rated post house - “we love Joce” says one of its voters – and Prime Focus (“a big house that appears to care”) is sixth in the most rated poll (down slightly from equal fifth last time). Three post houses occupy the seventh position in the most rated poll – Absolute, Finish are back in the ten once again and for the first time in the 10 most rated, Big Buoy.
Most rated post
1. The mill
2. Mpc
3. Framestore
4. Glassworks
5. Rushes
6. Prime focus
=7. Absolute
=7. Big buoy
=7. Finish
=10. Time Based Arts
=10. The Farm
=10. Marshall Street
=10. Envy
=10. 750mph
Most used Post
=1. The mill
=1. Mpc
3. Framestore
4. Glassworks
5. Prime focus
6. Rushes
=7. Absolute
=7. Finish
=9. Big buoy
=9. Envy
=9. Munky

Editor/vfx
There’s been a change at the top of the commercial producers’ favourite editors poll this year as Work’s Rich Orrick shifts from the number two spot he’s occupied for the last couple of years to take the top position on the back of work like the Fosters Suncream spot for Hungry Man’s Tim Bullock and Ringan Ledwidge’s After Hours Athletes for Puma and Droga 5. In second place on the editors poll is The Quarry’s Paul Watts who has cut spots like Chris Palmer’s T Mobile Wedding and Jonathan Glazer’s Last Tango in Compton for VW Polo. Speade’s Sam Sneade comes back into the editor’s top 10, taking third place on the back of spots like Eric Lynne’s John Lewis Christmas ad. And Stitch’s Leo King makes his debut on the editors’ 10 at number four. It’s another year at the top of the favourite vfx artist/colourists poll for MPC’s Jean-Clement Soret. The colourist has added his touch to many of the year’s biggest ads including Drench’s Cubehead and the John Lewis Christmas spot. Fellow MPC colourist Paul Harrison takes second position after coming in joint seventh last time and The Mill’s Seamus O’Kane similarly makes a big leap up the 10 moving from joint seventh to third. 
top editors
1. Rich Orrick, Work
2. Paul Watts, The Quarry
3. Sam Sneade, Speade
=4. Leo King, Stitch 

=4. Tim Thornton Allan, Marshall Street
=6. Russell Icke, The Whitehouse
=6. Andy Macgraw, Stitch

=6. Rick Russell, Final Cut
=6. Leo Scott, Speade
=6. Bill Smedley, Work 
top vfx artists/colourists
1. Jean-Clement Soret, MPC
2. Paul Harrison, MPC
3. Seamus O’Kane, The Mill
4. Adam Scott,  The Mill
=5. Ben Rogers, Glassworks
=5. Tareq Kubaisi,  Prime Focus
7. Aubrey Woodiwiss, The Mill
=8. Dave Ludlam, Framestore

=8. Steffan Perry, Framestore
=8. Matt Turner, Rushes


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