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October 2017
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  • The Facilities 50
    Jon Creamer launches Televisual's 30th exclusive annual Facilities 50 survey featuring the top post production houses in the UK and 52 pages of analysis of the sector
  • Interview: Grant Mansfield
    Hiring top talent and investing heavily in development have been key to growing his Bristol indie Plimsoll Productions, says founder Grant Mansfield
  • The clear view: lenses
    What ever genre you work in, you need to be lens savvy. Here three DoPs guide us through the lens market, picking out the models they like to use in drama and factual
  • Over the top
    The growth of Netflix and Amazon is proving a boon for UK indies, but broadcasters are starting to panic. Tim Dams reports
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  • Blue Planet II
    The producers of Blue Planet II tell Tim Dams how tech advances and military planning helped them capture the secrets of the deep
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Reports&
surveys

Commercials 30 2010 Back to Reports & survey Listing

11
great guns
43/45 Camden Road,
London, NW1 9LR
t 020 7692 4444
w greatguns.com
key management Laura Gregory, Martha Greene, Paul Tookey  
directors number 9th
commissions 31st peer 15th
awards 18th top ads/directors -
credits Nike AIR Secrets by Shearer for Nike Arnold/Nike AIR; BBC Radio Sussex by Olly Blackburn for Red Bee Media/BBC

Even though Great Guns says the past year has been “tough all round”, it’s still managed to climb from 29th to 11th place. That’s partly because it’s picked up recognition for spots like Shearer’s Nike Air Secrets and Olly Blackburn’s BBC Radio Sussex, driving up its peer poll and awards score. With 30 directors on its roster, Great Guns made 38 ads. Still, says Great Guns, “There’s not enough money for projects, not enough pre-production time, not enough trust from clients with their agencies...”

=12
nexus
113-114 Shoreditch High Street,
London, E1 6JN
t 020 7749 7500
w nexusproductions.com
key management Christopher O’Reilly,
Charlotte Bavasso, Julia Parfitt, Cedric Gairard directors number 14th commissions 8th peer 10th awards 20th top ads/directors -
credits Paint it Black by Smith
& Foulkes for The Campaign Palace/Panasonic; Triplets by RBG6 for W+K Portland/Target

Nexus is one production company that wholeheartedly embraces other mediums alongside its traditional heartland of the straight TV spot. At the beginning of the year it launched its new offshoot Nexus Interactive Arts that represents digital talent like Theo and Emily, Champagne Valentine, Mini Vegas and Roel Wouters. The first fruits of this included Theo and Emily’s iPhone app for Tate Britain’s Eadweard Muybridge exhibition that gave iPhone users the chance to animate their own Muybridge-esque sequences, using a custom-built ‘Muybridgizer’ app. There was also Champagne Valentine’s microsite for Tate Modern’s Miroslaw Balka ‘How It Is’ installation (part of the Unilever Series) that was nominated for a Webby.


=12
outsider
41-42 Foley Street, London, W1W 7TS
t 020 7636 6666
w outsider.tv
md Robert Campbell
Richard Packer, Judy Hill
directors number 29th
commissions 9th peer 8th
awards 12th top ads/directors -
credits Honda Everything by Scott Lyon for Wieden + Kennedy/Honda; Bank Job by Dom & Nic for WCRS/Transport for London

Number 12 on the Commercials 30 and number eight on our peer poll, Outsider recently upped its director roster with two new signings in Luke and Joseph, a pair of directors with a doc background who also compose and perform all the music on their work themselves. Probably the company’s biggest standout spot of the year was the award winning Honda Everything directed by Scott Lyon for Wieden and Kennedy. There was further success for Outsider directors as relatively new signing Jamie Thraves picked up the Golden Hitchcock at the 21st annual British Film Festival. Outsider is also a partner in digital production company Unit 9 and has set up branded content offshoot Rebel.


14
moxie
12 Percy Street, London, W1T 1DW
t 020 7291 1100
w moxiepictures.com
key management Dawn Laren, Alicia Farren directors number 18th
commissions 41st peer 15th
awards 14th top ads/directors -
credits Favourites by Neil Gorringe for Leo Burnett, London/McDonald’s; L’Apart-o-matic by Wes Anderson for Mother, London/Stella Artois

With offices in the US and London, Moxie’s output this year includes everything from producing acclaimed filmmaker Errol Morris’s latest feature doc Tabloid through to  Neil Gorringe’s  McDonalds’ spot Favourite and Wes Anderson’s L’Apart-o-matic for Stella Artois. Moxie is another climber up the Commercials 30 charts, up from 23rd place last year. In particular, it’s benefited from an improved showing in the peer poll and awards rankings. Moxie says the last 12 months have been “challenging and highly competitive.”


15
studio aka
30 Berwick Street, London, W1F 8RH
t 020 7434 3581
w studioaka.co.uk
key management Pam Dennis,
Sue Goffe, Philip Hunt
directors number 26th
commissions 29th peer 10th
awards 15th top ads/directors -
credits BBC Winter Olympics Titles by Marc Craste for Red Bee Media/BBC; Green Flag by Steve Small for CHI & Partners/Green Flag Insurance

The high point of 2010 for Studio AKA was winning two BAFTAs  – a Children’s BAFTA for its animated short Lost and Found, directed by Philip Hunt, and a BAFTA craft award for its BBC Winter Olympics titles, directed by Marc Craste for Red Bee Media. Another stand-out spot for Studio AKA was the Steve Small-directed Green Flag Insurance campaign for CHI & Partners. The animation specialist has 16 directors on its roster and produced 42 ads over the last 12 months. The state of the commercials production industry, says Studio AKA, is “always tough – there’s a lot of competition, tough schedules and tight budgets. But the toughest bar is the one we set ourselves, producing beautifully crafted animated commercials no matter what the constraints”.


16
smuggler
6/10 Gt Portland Street, London, W1W 8QL
t 0207 6367665
w smugglersite.com
key management Fergus Brown,
Chris Barrett
directors number 23rd
commissions 29th peer 8th awards 23rd
top ads/directors -
credits Renault Megane, Can a Car Change a Town? by Henry Alex-Rubin
for Publicis/Renualt; Mini Flow,  Duplication by Brian Beletic for BSUR/BMW

Smuggler London, the UK offshoot of its more sizeable American cousin, was only set up back in March 2009 but already finds its way into 16th place in the Commercials 30 and even to 8th place in the peer poll. Having been founded during recession, Smuggler says the business was instituted with a “can-do culture.” It’s about “creative problem solving and smart inventive producing.”


17
Passion pictures
33-34 Rathbone Place, London, W1T 1JN
t 020 7323 9933
w passion-pictures.com
ceo Andrew Ruhemann  head of prod Hugo Sands head of sales Michael Adamo directors number 7th commissions 16th peer 20th awards 10th top ads/directors - credits Compare the Market Streets of Ambitiousness by Darren Walsh for VCCP/Compare the Market; Coke Zero Invasion by Pete Candeland for Ogilvy Argentina/Coca Cola

Animation specialist Passion started building a global presence this year, opening a New York office. It’s also won acclaim for its hugely popular Compare the Market campaigns, and its impressive videos for the new Gorillaz album Plastic Beach. New director signings include Pixels director Patrick Jean. The main opportunity for the year ahead, says Passion, is “breaking into both the digital and live action marketplace.”


18
Bare Films
40 Beak Street, London, W1F 9RQ
t 020 7758 4170
w barefilms.co.uk
key management Clare Timms,
Helen Hadfield directors number 23rd commissions 33rd peer 15th awards 16th top ads/directors - credits Bad Days by Joanna Bailey for AMV BBDO/Cancer Research UK; Route 66 by Joseph Bullman for Wieden + Kennedy/Nokia

Bare produced 33 new spots this year, including Cancer Research UK’s Bad Days, directed by Joanna Bailey for AMV BBDO and the Joseph Bullman-directed Nokia Route 66 for W+K. In common with many other ad producers, Bare says the business climate is still “tough because of risk-adverse clients with diminishing budgets” but says there are “exciting possibilities in multi-platform formats”. And far from standing still in 2010, Bare moved offices, signed new directorial talent and re-branded. It aims to continue to launch new directors in the coming year, particularly those who are capable of “rising to the challenge of a changing market place across many formats”.


19
hungry man
1-2 Herbal Hill, London, EC1R 5EF
t 020 7239 4550
w hungryman.com
managing partner Matt Buels
head of prod Camilla Wilson
directors number 13th commissions 9th peer 20th awards 22nd top ads/directors - credits Praiserama by Brian Billow for BBH/Tango; Leaner, Tattoo, Girlfriend’s Mum by Tim Bullock for Adam & Eve/Fosters

Hungry Man reckons “it’s been one of the busiest years in recent times and the quality of work is as high as it’s ever been.” One of the company’s creative highlights was “sending a chair into space with Toshiba and Grey London and making the real footage into a global commercial” (for Andy Amadeo’s Space Chair spot). Hungry Man’s ambitions for the year ahead include producing “more entertainment and brand funded content.” It’s already made moves in this direction with work for Nikon, Mini and VH1 and it has its own entertainment channel at hungrymantv.com


20
Another film co
14-17 Wells Mews, London, W1T 3HF
t 020 7307 7750
w anotherfilmcompany.com
md Tim Marshall
directors number 21st
commissions 5th peer 20th
awards 19th top ads/directors -
credits Boots Christmas by Steve Reeves for Mother/Boots; Whopper by Nick Jones for Crispin Porter & Bogusky/Burger King

Another Film Company takes 20th place in the Commercials 30, down slightly on last year’s 15th position. It’s been a “very competitive year” for Another Film Company, which sees real opportunity in the launch of its international department to “ensure that Another’s directors work globally.” A key challenge, adds Another, is “to offer a broad range of directing talent to the agencies.” To this end, it has 19 directors on its roster – including Steve Reeves, Jeff Stark, Nick Jones, Who?, Stephen Pipe and Martha Delap. Between them, the 19 directors have made 114 ads over the past year including Steve Reeve’s Christmas spot for Boots and Nick Jones’ Whopper add for Burger King. Some 95% of Another’s turnover is derived from commercials production, the rest is from virals and web content.

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