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August 2014
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  • Televisual's production technology survey
    Televisual’s annual Production Technology Survey reveals the production and post production kit that the industry is currently using and what producers think of it. Tim Dams pulls out the numbers
  • The UK funding map
    There is now almost £100m in funding available across the nations and regions for film and TV productions. Tim Dams reveals how producers can tap in to the money
  • Interview: Jeff Pope
    Jeff Pope has carved a career from tv drama honed from real life, and now on the big screen too. Jon Creamer reports
  • Music trends for TV
    Keeping ahead of the curve in ever-changing music trends is vital for music libraries. Jake Bickerton finds out how they do it and discusses the current trends in music for television
  • Big Picture: Tumble
    The BBC's latest celeb format is bringing gymnastics to Saturday night
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Reports&
surveys

Commercials 30 2010 Back to Reports & survey Listing

1
Rattling stick
39-43 Brewer Street,
London, W1F 9UD
t 020 7851 2000
w rattlingstick.com

president Johnnie Frankel
head of marketing Camilla Kelly
directors number 36th
commissions 23rd peer 1st
awards 1st top ads/directors 1st
credits Dog Show, Antiques Roadshow and Diner by Daniel Kleinman for TWBA/John Smiths, Father & Daughter by Ringan Ledwidge for BBH/Vodafone

2010 is the second year at the top of the Televisual Commercials 30 for Rattling Stick, the production company that was formed by directors Danny Kleinman and Ringan Ledwidge as recently as 2006. Last year, the company shared first position with Gorgeous but this year it edges ahead to take the glory all for itself.
This year Rattling Stick not only topped our most awarded list but had three of its directors in our peer-voted top 10 with Ringan Ledwidge voted best director for the second year in a row (Rattling Stick’s Danny Kleinman took the top spot for the three years before that too). The company also scored three of its ads in the sector’s favourite 10 ads of the year.
Rattling Stick spent another year at the top of the Commercials 30 peer poll too (where fellow production companies name the rival outfits they admire most) with its rival producers picking out its “top quality work” and “great directors” and calling it an “uncontested heavyweight.”
A major highlight for the company was being named the BTAA production company of the year for the third year in a row and, although Rattling Stick says it was a “tough year for budgets and creativity,” its directors still managed to create some of the most spectacular stand out spots of the year.
Danny Kleinman combined his strengths in comedy and vfx on the Weetabix Grand National commercial for WCRS and made one of the most visually arresting ads of the year with his falling polar bears spot for the Plane Stupid climate change charity. He also got to make more John Smiths ads with Peter Kay in the lead.
Fellow Rattling Stick founder Ringan Ledwidge busied himself with the anti drug driving Eyes (pictured) made for the Department of Transport as well as Backlot for Virgin Media. Andy McLeod scored a big hit too with the brilliant Harvey commercial for Thinkbox .


2
blink
181 Wardour Street, London, W1F 8WZ
t 020 7494 0747
w blinkprods.com
md James Studholme
exec prod Blinkink Bart Yates
exec prod Blink James Bland
directors number 3rd
commissions 4th peer 4th
awards 2nd top ads/directors 2nd
credits Never Knowingly Undersold by Dougal Wilson for Adam & Eve/John Lewis; Clean Streets by Lynn Fox for Leo Burnett/Miller

Blink has jumped from fifth place in last year’s Commercials 30 right into second place. It’s had a strong year on the back of acclaimed spots like Dougal Wilson’s Never Knowingly Undersold for John Lewis. But it’s also been building its business out into new non-advertising work, such as installations, books, fashion films and music – like Kyle Bean and Lenart & Sanders window displays for Selfridges and Carl Burgess’ promo for Ratatat. The past year, says md James Studholme, “hasn’t been as bad as expected.” The key challenge is “how to make money out of the new non-advertising stuff.” Blink has 41 directors on its roster, making it one of the UK’s biggest outfits, and made 117 new ads last year.


3
gorgeous
Gorgeous House, 11 Portland Mews, London, W1F 8JL
t 020 7287 4060
w gorgeous.co.uk
md Paul Rothwell head of sales Chia Tucker directors number 34th commissions 32nd peer 2nd awards 3rd top ads/directors 3rd
credits Running Man by Chris Palmer for Saatchis/ Visa; Miss Chief by Vince Squibb for MCBD/Hovis; Turn Around by Chris Palmer for BBH/Barnardo’s

Gorgeous made what, for it, is a very rare move this year by adding a new director to its roster, taking on celebrated ex-Knucklehead director Johnny Green, and boosting its roster to nine. Other highlights included Frank Budgen making it into the Clios Hall of Fame for his classic Nike Tag spot, and the company having produced more ads than anyone else in the 2010 APAs. The 35 new ads it made this year include Chris Palmer’s Visa Running Man for Saatchi and Saatchi and Frank Budgen’s Honda RGB for W+K. Outside of ads, Gorgeous produced the UK portion of David Fincher’s The Social Network feature, and Chris Palmer did some corporate work, directing Starbucks’ global sing-a-long of The Beatles’ All You Need Is Love.


4
Partizan
40/42 Lexington Street,
London, W1F 0LN
t 020 7851 0200
w partizan.com
exec producer Madeleine Sanderson
directors number 2nd
commissions 13th peer 3rd
awards 5th top ads/directors -
credits Cantina by Nima Nourizadeh for Sid Lee/Adidas; Skating Babies by Michael Gracey for Euro RSCG/Evian

Highlights of Partizan’s year include a Guinness World Record for the most viewed online ad in Michael Gracey’s Skating Babies Evian spot as well as winning Campaign magazine’s production company of the year on the back of the aforementioned Evian spot as well as work like the Adidas Star Wars Cantina spot directed by Nima Nourizadeh. The company’s looking towards “increasing opportunities for top quality content across an expanding variety of media” and already busies itself with “viral content, interactive work, installations and we’re moving into digital.”



5
RSA
42-44 Beak Street, London, W1F 9RH
t 020 7437 7426
w rsafilms.com
management Kai-Lu Hsiung,
Debbie Garvey
directors number 1st
commissions 3rd peer 8th
awards 9th top ads/directors -
credits Philips Cinema TV Parallel Lines by Carl Erik Rinisch, Greg Fay, Hi-Sim, Jake Scott, Jonny Hardstaff for DDB London/Philips; Gucci Guilty by Frank Miller for REM Ruinie Mariotti/Gucci

RSA says 2010 has, rather surprisingly seen “a steady flow of work with the autumn bringing a sudden rush of scripts.” A big commercials production outfit, Ridley and Tony Scott’s RSA Films has 85 directors on its roster worldwide. RSA highlights of the past year include winning the inaugural Craft Grand Prix at the Cannes Lions for The Gift, director Carl Erik Rinsch’s film for Philips Parallel Lines campaign.



6
stink
1 Alfred Mews, London, W1T 7AA
t 020 7462 4000
w stink.tv
md/ep Daniel Bergmann
head of operations Robert Herman
exec prod/UK head of sales Blake Powell 
directors number 4th
commissions 17th
peer 10th
awards 8th top ads/directors 6th
credits Dulux Walls by Adam Berg for Euro RSCG London/Dulux; Power promo by Marco Brambilla for Kanye West

Stink is a very global concern with offices in London, New York, LA, Paris, Berlin and Shanghai. It has many subdivisions, including Skunk (its US operations), Stink Digital, arts-based creative solutions company Direkt:Art and sister company, Rokkit. Highlights of last year include Adam Berg’s Dulux Walls spot for Euro RSCG, London, and digital video artist Marco Brambilla’s video collage for the Kanye West Power promo. Stink is currently “putting our energies into developing a dynamic digital model that remains ahead of the curve” and “looking to grow Direkt:Art, our international network of artists, musicians, photographers and filmmakers making arts-based content for brands and commercial clients”.



7
Sonny London
68 Wardour Street, London, W1F 0TB
t 020 7734 8124
w sonnylondon.com
co-owner Fredrik Bond
co-owner/md Helen Kenny
ep/head of sales Gabi Kay
directors number 29th
commissions 22nd peer 6th
awards 17th top ads/directors 5th
credits Heineken Legend by Fredrik Bond for W+K Amsterdam/Heineken; Nice Boots Camp by Guy Manwaring for Leo Burnett/Littlewoods

Sonny London names the Heineken Legend campaign it put together with W+K Amsterdam as a particular highlight of the year as it involved “producing the main TVC, the stills, viral content and a music video for a single client.” And it’s being able to provide wider cross platform content on top of the traditional TV ad that the company’s looking towards for the next year.


8
rogue
2-3 Bourlet Close, London, W1W 7BQ
t 020 7907 1000
w roguefilms.com
key management David van der Gaag,
Charlie Crompton, Philippa Allen
directors number 27th
commissions 6th peer 15th
awards 7th top ads/directors 7th
credits Beauty and the Beasts by Sam Brown for BBH/Audi; New Dimension by Sam Brown for CHI/Samsung

Rogue is another of this year’s climbers, leaping from eighteenth up to eighth place in the Commercials 30. The last 12 months, says Rogue, was “the best year in its 14 year history and that’s despite the usual refrain of tighter budgets, oppressive cost controllers and nervous clients/agencies. We can only put that down to a post recession unblocking of commissioning pipes, the football World Cup and a commitment to marketing premium talent.”



9
independent
7/8 Bourlet Close, London, W1W 7BW
t 020 7927 9400
w independ.net
md Jani Guest head of prod Verity White
head of animation/exec prod Dan Dickenson dir number 8th commissions 24th peer 20th awards 19th top ads/directors 4th credits Nike Write The Future/Ripple Effect by Alejandro González Iñárritu for W+K/Nike; Train Station by Philippe Andre for Leo Burnett/Homebase

A clear highlight for Independent this year was Alejandro González Iñárritu’s much celebrated Nike Write The Future World Cup spot for W+K. However, despite having made the year’s best ad, Independent says 2010 has fallen some way short of being a great year. “It’s been a case of feast or famine. Projects have been well funded or, at the other end of the spectrum, not properly funded. The former have been highly competitive to secure. And the latter very challenging to deliver creatively.”



10
knucklehead
Unit 22/23 Archer Street Studios,
10-11 Archer Street, London, W1D 7AZ
t 020 7292 7950
w knucklehead.co.uk
mds Matthew Brown, Tim Katz
new business/prod Stephanie Hunter
directors number 33rd
commissions 18th peer 6th
awards 4th top ads/directors -
credits Hardchorus by Ben Gregor for Droga 5/Puma; Fountain by Daniel Barber for WCRS/BMW

It was Knucklehead’s performance at this year’s Cannes Lions that proved to be its biggest highlight as the company was selected as the number seven production company worldwide. It also picked up a couple of gold awards for the Ben Gregor-directed Hardchorus spot for Puma. Outside of commercials and director Daniel Barber’s first movie Harry Brown also won plaudits, gaining the best UK film gong at the Empire awards

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