Subscribe Online   Place your Ad here!
 

December 2017
£4.95


In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
Read >>

Reports&
surveys

Commercials 30 2010 Back to Reports & survey Listing

Producers’ challenges and concerns

A snapshot of the feedback from producers asked in the Commercials 30 survey about their ongoing challenges and concerns for the year ahead

Producing big work for tiny budgets
Whereas in recent years, producers concerns have centred pretty squarely on falling budgets, this year there are far fewer comments from production companies complaining that they are being asked to produce great work for pennies. Not that they’re not, of course, but now producers seem to have accepted that budgets are low and won’t be climbing back up. The concern now is how to deal with those new financial realities without sacrificing quality. "The challenge will be how to balance delivering outstanding creative work with budgets that are financially challenged and supporting our directors and clients in that process,” says one respondent. It's about "constantly having to find new and improved ways to do things quicker and cheaper," says another and "finding a solution to the production/budget issues by shooting in local low budget cost centres," says another.

Making money outside of ads
"Looking into more diversification," is the challenge for many and "thus bringing our creative talents and skillsets to other media and industries outside of the more well trodden television commercials path." As production companies worry about the ill health of the traditional TV spot, the concern is to look around at other areas companies could take their skills to by "exploring different revenue streams" while still "remaining relevant within our core market" because, even though there are lots of new avenues to go down, the concern is also "how to make money out of the new non advertising stuff."

Keeping the creative level high
Whereas a major concern among producers is simply "keeping the directors and the company busy," all are also concerned that their directors should be busy with "creatively inspiring and challenging projects" that will both raise the profile of the directors and the brand of the company. "Keeping up the creative standard of work across all mediums" is the refrain from many as budgets are driven down and creativity comes under threat. Another concern is a long term one - being able to "launch new directors" and "trying to educate the agencies and clients to trust our talent, take chances and pay for long pitches."

More Chapters

 
Televisual Media UK Ltd 23 Golden Square, London, W1F 9JP
©2009 - 2017 Televisual. All rights reserved
Use of this website signifies your agreement to the Terms of Use | Disclaimer