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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Commercials 30 2010 Back to Reports & survey Listing

Peer poll top 10

We asked every commercials production company to name the rival outfits they most respected.

1 Rattling Stick
Last year, Rattling Stick shared the peer poll top spot with Gorgeous. This year, it's on its own with voters citing its "top quality work" and "great directors" and calling it an "uncontested heavyweight."

2 Gorgeous
Just edged into second place after being placed first last year, Gorgeous's fans pick out its "consistent focus on quality" and its "well crafted commercials."

3 Partizan
Still at number three, Partizan's voters note its "exciting, creative work in a challenging climate," its "investment in new talent" and praise it for being a "very big, well run company."

4 Blink
Blink moves up from fifth to fourth in the peer poll for being "consistent in the work it produces," and for "signing new talent and moving forwards - always."

5 Academy
Voters pick out Academy for its "huge range of disciplines and directors" and for producing work that's "always high quality."

=6 Knucklehead
Knucklehead makes it to equal sixth for its "consistent, quality work" and because "we bid against them the most, so they must be good."

=6 Sonny London
Sonny London picks up plaudits for the "forward thinking vision of managing director Helen Kenny" and its "interesting and exciting talent."

=8 Outsider
"Always interesting" is the comment from one of Outsider's voters as it edges up one place on the peer poll from last year's placings.

=8 RSA
"Making an unlikely comeback" is how one of RSA's admirers describe the company that shone with its Philips Flat TV films this year.

=8 Smuggler
New to the peer poll, new to the Commercials 30 and relatively new to the UK, "they just nail it every time" say Smuggler's fans.

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