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December 2017

In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Corporate 50 2011 Back to Reports & survey Listing

Ceo Douglas Broadley Tel 020 7323 3300

Clients Be Breizh for Comité Régional du Tourisme de Bretagne (Brittany Regional Tourism Committee); All New Ford Ranger global launch film for Ford Motor Company; Technical Partnership films for Shell
A tough year has seen Imagination increase its “breadth of work,” says director of digital, Damian Ferrar. “We’re doing more training and internal comms over a broader range of channels.” There’s also more breadth in the production values of the work being produced. “We’re already shooting stuff in 3d but there’s also a requirement to do low fidelity filming on things like the Flip camera that’s revolutionised some of the stuff we’ve done.”

President EMEA Julian Pullan Tel 020 8735 2000

Clients Nokia N8 Foosball for Nokia; The New Normal for HSBC; Wella ITVA for P&G
Jack Morton’s head of moving image, Adam Norris points to Cannes Lion and Clio wins for one Nokia viral followed by the Nokia Foosball viral that garnered 3 million hits on Youtube alone. “We also created some great outdoor LED installation work in the heart of Canary Wharf and New York’s financial district for Thomson Reuters and ended the year with some spectacular immersive projection work for P&G in Paris.”

Md Phil Blundell Tel 020 7836 6262
1001 Inventions and the Library of Secrets for Foundation for Science, Technology and Civilisation; Following Innovation Where it Leads for Actelion; Touching Lives for Telefonica O2
The Edge says it’s “quietly confident,” about the coming year “having now seen budgets starting to slowly increase.” And that “despite the downturn,” it has been “actually growing our business and taking on a number of new full time employees.”

Ceo Charles Wace Tel 01752 727400
Advertorials for BBC Worldwide; Design and development of HBO Central Europe vod portal; Internal and external communications/campaigns for Audi
“The climate has been challenging in terms of budgets becoming tighter,” says Twofour of the past year. “We have overcome this, and had a successful 2010, by looking into new ways of working to suit our client requirements as well as working with international clients.”

Ceo Matt Cowley Tel 020 7612 8000
Senior Leaders Conference for AstraZeneca; Home of Betting for William Hill; Lives Made Much Easier for Barclays.
The Bank’s year included a series of football based William Hill ads, a cinema ad/short film for Peroni, a corporate film for N Power and 2.75m Youtube hits for Carphone Warehouse’s Eye Openers films

Ceo Steve Garvey
UK Md Toby Low Tel 020 7243 7350
HSBC Annual & Interim Results Announcements for HSBC; Deepwater Horizon Crisis Communications for BP; Applaud for Anglo American
World Television says the business climate “improved noticeably in the second half of 2010 and we benefited from a large volume of work from BP. In order to justify reasonable budgets we are increasingly being asked to find ways to maximise the value of spend – for example how can material be re-versioned? Or when filming on location – can we shoot for other parts of the business at the same time? So it is not so much about doing more for less but rather adding value.”

Md Dale Parmenter Tel 01299 250 531
The Monthly Briefing for Sainsbury’s; Connect for Thomas Cook; Borderline for YMCA
2010 proved to be a major milestone for DRP Group with the company celebrating its 30th anniversary.

Founder and Md Katy Eyre
Tel 020 8741 9088
The Barclays Chairman’s Awards 2010 for Barclays; Investor Relations Global Film for BG Group; Mars Sustainability for Freud/Mars
“Still tough – but better,” is Jacaranda md, Katy Eyre’s take on the past 12 months. For the next 12, she reckons, “companies will have regrouped and settled into the steadier economic climate. New web distribution opportunities for corporate producers will grow rapidly throughout 2011 and, if overheads are controlled and margins protected, it should be a good foundation year for a 2012 ‘bounce back.’”

Md Jonathan Young
Tel 020 7836 0866
The Next Chapter for Cooperative Financial Services; Fraud Awareness Training for Lloyds Banking Group; Curriculum for Excellence for Learning Teaching Scotland
“We see the outlook as extremely buoyant,” says Speakeasy’s md, Jonathan Young. “The last 12 months have seen visual communication come back with a vengeance with corporate commissioners investing a larger percentage of their budgets in this area. We see this trend continuing throughout the next 12 months with an increase in the number of projects although we don’t expect to see an increase in the average project budget.

Mds PJ Bickford, Pete Shuttleworth Tel 020 7580 9595
Graduate Recruitment    for Accenture; EXPO 2010 for Canon; The Commitment for UBS
“The unexpected level of turnover growth has been one of the highlights of the last 12 months,” says Pretzel’s PJ Bickford. “Turnover has grown by over 20%, a surprising level given the uncertain economic climate in the industry. This has come through attracting work from different sources, and not through simply doing more traditional corporate work alone.”

Md Richard Batty Tel 020 7631 3417
England 2018 World Cup Bid opening and closing films for FA & England 2018; UBS Strategy Films for UBS; Story of Yahsat for Mubadala
Highlights for Wilder included “winning a 22 month long $1m contract for a new telecommunications company.” The challenge for the coming year is simply “filling the hole for UK work left by the public sector cut-backs.” Wilder says the year ahead will be “challenging in the UK but with great opportunities abroad.”

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