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December 2017
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In the magazine
Only available in print
  • The Televisual Commercials 30
    Jon Creamer introduces Televisual's exclusive annual report, the Commercials 30, and finds that while budgets are down and production companies are under threat from agency in-house units, commercials producers are finding new horizons beyond ads too.
  • Commercials 30: Best in Show
    Commercials producers also get to vote for their favourite directors, stand out ads and top rated agencies along with their favourite post houses, editors and vfx ops. We reveal the results
  • Commercials 30: The Top 30
    Televisual reveals the Commercials 30 itself, the 30 top rated commercials production companies in the UK
  • Music in Motion
    So what’s next for the music behind the commercials? Will it be another year in the ascendant for London Grime perhaps? Portugese house? Afro beats or the Angolan kuduro sound?
  • Televisual Factual Festival report
    Last month saw Televisual's annual Factual Festival return to Bafta. How to stand out in a world of ever increasing viewer choice was the big theme this time. Tim Dams reports
  • Alison Kirkham in interview
    At the Televisual Factual Festival, the BBC's controller of factual Alison Kirkham outlined the shows the corporation is looking for in the year ahead
From the magazine
Available to read online
  • 2017: the year in review
    Two very different stories – the rise of SVOD players and the Harvey Weinstein abuse allegations – defined TV’s year. Tim Dams reports
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Reports&
surveys

Corporate 50 2011 Back to Reports & survey Listing

CHALLENGES AND CONCERNS

A snapshot of the feedback from producers asked about their ongoing challenges and concerns

The collapse of public sector work
“The government spending cuts impacted on all government and quasi government work.” Barford
“The next 12 months will present increased challenges for corporate producers with an over-reliance on the public sector.” Eon

Undercutting
“The key concern is to retain clients who are being bombarded consistently by companies willing to undertake work at no or very little profit.” Odd Man Out
“People selling on price with little integrity in their delivery. A significant few making false claims can adversely affect the legitimate ones.” Top Banana
“There are lots of companies/one man bands that are offering a cost structure to ‘get the job at whatever cost!’” World Wide

Clients buying on price alone
“In the competitive tendering process, price is all important and the kind of creativity we have seen over previous years will greatly reduce.” Grosvenor TV
“Corporate budgets are getting lower and lower. All real world costs are going up sharply. We feel that budget and turnaround are the key factors in corporate sector business, not creativity or true customer service.” Sandstorm

Long decisions and late payments
“To give one example a mid-November pitch for an event in Portugal for 500 delegates from 30 countries in the first week of January. Even the client agreed that timescales are getting absurd. The downside is rushed work, no opportunity to really make cost-effective decisions, no proper thinking and creative time.“ On Screen 
“We have recently had a large amount of late payers, which has caused a lot of cash flow strain. We know many producers who have had similar experiences.” Fullrange

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