EDITORIAL
PEDIGREE WITHIN THE PRODUCTION COMMUNITY
Celebrating its 25th anniversary in 2007, Televisual is the leading monthly magazine covering television, film, commercials and corporate production.
CONTENT
Televisual writes with ‘the producer’ in mind, from winning the commission, to co-pro financing, IP and overseas programme sales. Televisual showcases what’s happening in programme making (both the content and the people), while recognising the role of progressive production technology and workflows and the facilities partners who make the kit come alive. By having producers as the core target readers, those who circulate around them gravitate towards the magazine.
Over twelve issues Televisual provides the busy executive with a complete overview of their world:
- Extensive annual industry surveys such as the Production 100 (top indies), Facilities 50 (top post houses), Corporate 50 (top corporate production companies) and the Commercials 30 (top ad producers) that are the benchmark reports for the moving image market place
- In-depth and exclusive interviews with the defining personalities mapping out the future media landscape
- Analysis and comment from the leading commissioning editors, producers and facilities heads providing a progressive market overview
- Business analysis and features such as the Televisual genre reports covering the main protagonists and ebb and flow within core television disciplines
- Production news, features and analysis to keep the production professional on top of who’s doing what, with whom, for whom and how
- The Storyboard rounds-up the best new images from the latest commercials, promos, animation and graphic design projects
- Facilities and technology news in The Works keeping the business manager up to the minute with a constantly evolving array of kit and resources with the explicit intention of getting them to where they want to be faster, better and cheaper
- What’s new round-ups and case studies of all process disciplines - from location shooting to content distribution
WHAT SEPARATES TELEVISUAL FROM THE REST?
Televisual is uniquely positioned to provide in depth coverage of a rapidly changing business but three things make us really stand out from the competition.
EDITORIAL INVESTMENT
Firstly, we invest heavily in our journalism. Each month, we publish the most authoritative and readable magazine in the business and to do this we employ five fulltime editorial staff, all expert writers and editors with extensive reporting experience about the media and access to the top industry talents. At a time when many titles simply outsource editorial, we believe our in-house team deliver a more compelling, more reliable and more professional magazine.
ENGAGING DESIGN
And we like to stand out from the crowd. Televisual is a design-led monthly with a fulltime art director that, unlike other trade titles, celebrates the very best of the moving image in a beautifully designed environment.
BENEFITS OF BEING A MONTHLY
Being a monthly magazine, and allied to the unique investment in editorial, we also have the space and time to feature comprehensive reports on up-to-the-minute production trends, to interview the leading industry players and to showcase the very best in television, film, commercials and corporate production.
All this means that over the past twenty-four years Televisual has established itself as the essential read for senior figures working in production. If you want to know what is going on in your business, subscribe today.
READERSHIP
THE PRODUCTION COMMUNITY
From channel controllers and commissioning editors through to active producers, directors, facilities chiefs and operational directors, all Televisual are focussed on content creation.
READERSHIP PROFILE
Televisual’s circulation is a mix of subscribers, newsstand sales and - most importantly - controlled circulation. Our main focus is on controlled circulation (that is reaching the right readers) and it allows us to tell you - the advertiser and sponsor - exactly where our readers work, provides a (minimum) expectation of how much they have to spend and even what they spend their money on. Please see our latest ABC audit for the detailed picture. The ABC (Audit Bureau of Circulation) audit gives you, the advertiser, the confidence and reassurance you should demand before placing your advertising. Without an ABC (or the US equivalent BPA) audit you have no guarantee about how many magazines are being circulated, let alone who’s getting them and whether they want them.
TELEVISUAL’S CONTROLLED CIRCULATION
There are 4,653 controlled circulation readers - all of whom have demonstrated that they individually spend money on hiring production services, buying production kit, commissioning content, and / or asset management, storage and distribution. There are four aspects to our controlled circulation that together set us apart from any other magazine in the sector:
100% PRODUCTION PROFESSIONALS
All of our controlled circulation readers have satisfied both us and the ABC that they work in film and television production, as follows:
Independent production
40%
Broadcast company
14%
In-house corporate, government and education production
9%
New media, design and advertising
7%
Freelance
5%
Facilities (including post, location shooting, OB and TV studios)
25%
100% RELEVANT BUDGET RESPONSIBILITY
All of Televisual’s controlled circulation readers have a minimum £30,000 to spend with the vast majority spending considerably more. One in seven tell us they have budgets in excess of half a million. They spend their money as follows:
Buying hardware and software
79%
Hiring facilities and other production resources
79%
Commissioning production work
32%
Asset management, storage and distribution
26%
IN ADDITION
Televisual’s circulation date is fully data protected and available for third party mailing.
Televisual will also be progressing its online offer over the coming year. Televisual will be complimenting the printed magazine online rather than merely repurposing it to an inappropriate media. Please call your sales contact for more information.
Televisual is also more than just the best magazine for the production professional. Televisual Media also publishes an indispensable yearbook, produces its own unique television awards and has its own festival for factual programme makers at BAFTA in the spring.
- The Televisual Annual
- The Televisual Bulldog Awards
- Televisual’s documentary festival, May 23rd and 24th 2007 at BAFTA (details coming soon)
IN CONCLUSION
If you want to reach production professionals, Televisual is simply and clearly the first-choice magazine to advertise in:
- The right context - your advertising appears within highly-geared editorial focussed solely on production
- The right readers - no other magazine in the sector can independently prove to you where their readers work, what (minimum) budget they control and even what they spend it on
- The right media - we must be getting it right. Just pick up the magazine and look at the volume and pedigree of our advertisers: market-leading companies that come back to us year after year because they know that if they need to communicate to the production community, Televisual delivers the best value in the market.
There is only one UK magazine that talks the production community’s language. Get in touch today and let our commercial team help you make the most of your promotional spend:
Kate Dinwoodie
kate@televisual.com
020 3008 5781
Justin Blij
justin@televisual.com
020 3008 5782
If you want to talk to and influence UK production professionals, Televisual delivers you the best value for money - the right readers and in the right context.
