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Waddell launches international division, signs Cineflix deal

Waddell launches international division, signs Cineflix deal
Pippa Considine
03 October 2013

Irish production company Waddell Media has launched an international division and signed an exclusive, first look development and distribution deal with Cineflix Rights.

Waddell's new division will focus on major UK and US co-productions and new multi-platform media opportunities with branded content.

Waddell Media International (WMI) is already in development and production on a slate of new projects for global broadcasters, with Cineflix Rights securing financing for programming through a mix of presales and co-productions. The new deal has been supported and co-financed by Northern Ireland Screen and will allow Cineflix Rights to begin distributing Waddell’s content at MIPCOM.

The deal was negotiated by Cineflix Rights svp of acquisitions Noel Hedges and Waddell Media’s creative director Jon-Barrie Waddell, who recently ran their New York office. Waddell will continue to build on existing relationships with US networks and explore global opportunities with UK and European networks and similar production companies as he oversees content for the new division.

Waddell Media produces around 50 hours of television each year and internationally has won major commissions in the US from Discovery US, Military Channel, Animal Planet, National Geographic and History. Recent programmes include: Future Weapons, How Jaws Changed The World, The Farm Fixer,, Texas Rodeo Tykes, Hip Hop Rev and Nick Hewer’s Countdown to Freetown.

“We’ve been aggressively targeting new opportunities in the international marketplace, with a number of high profile commissions soon to be announced," says Waddell. "We have projects in development with a range of US networks we haven’t worked with before and this deal with Cineflix Rights will be key to furthering our expansion plans for the future.”


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