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Viacom to launch male-skewed TV channel Spike on Freeview

Viacom to launch male-skewed TV channel Spike on Freeview
Staff Reporter
08 October 2014

Viacom is to launch new TV channel Spike on the Freeview platform early next year.

The launch follows Viacom’s acquisition of Channel 5 this year.

The male-skewing Spike is available as a basic cable network in the US, and the UK launch in Spring marks the start of its international roll out.

Spike will take the place of Viacom owned music channel Viva.

Spike’s UK schedules will combine repeats of C5 factual programmes, such as Police Interceptors and Cowboy Builders with Spike US content such as Bar Rescue.

The channel will also feature acquired films, TV series and library content from Viacom.

Spike will be managed out of Channel 5, with a new channel manager to be appointed, reporting to C5 programme director Ben Frow.

Viacom’s UK portfolio also includes Nickelodeon, MTV, Comedy Central, BET, VH1 and Paramount Channel.

Viacom president and CEO Philippe Dauman said: “This launch has been made possible by our recent acquisition of Channel 5, which gives us ownership of a pipeline of quality factual content.”

He said that the channel would also run acquired and original programming.

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