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VFX: Boris FX acquires Imagineer

VFX: Boris FX acquires Imagineer
Staff Reporter
19 December 2014

Vfx software company Boris FX has acquired Imagineer Systems, the UK-based developer of planar tracking and masking tools designed for After Effects, Premiere and Final Cut Pro users.

Imagineer's flagship product Mocha Pro is an award-winning planar tracking, compositing and removal utility which has played a major role in the creation of major vfx heavy films such as The Hobbit, Black Swan and the Harry Potter series.

Mocha Pro software was recently used on blockbuster films Gone Girl, Birdman and Hunger Games: Mockingjay Part 1, and TV show hits such as The Leftovers, Game of Thrones and House of Cards.

In 2013 the team behind Mocha was honored by the Academy of Motion Pictures with a science and engineering award.

This week Imagineer published a blog on its website explaining the deal.

Boris FX founder and CEO  Boris Yamnitsky said the strategic acquisition would allow the company to offer the most comprehensive and advanced set of visual effects tools on the market.

Yamnitsky added: “Imagineer Systems has the best-of-breed motion tracking, masking and rig removal technology. The company's engineering and product design expertise perfectly complement Boris FX's own highly regarded team of visual effects software developers and industry specialists.”

“Both Boris Continuum Complete and Mocha Pro will greatly benefit from combining our resources and technologies, as will the many mutual customers we serve."

The merged company aims to become the leading software firm specializing in post-production plug-ins and tools for editorial, visual effects and motion graphics design.

Imagineer CEO John Paul Smith said: "One of Imagineer's key strengths is the ability to play well with others, supporting every popular vfx application in the industry.

"Joining the Boris family is a huge opportunity to bring mocha's world-class planar tracking to Boris Continuum Complete users."

Borix is a standard visual effects toolset among broadcast and post facilities, with more than one million registered customers, including Viacom, ABC/Disney, BBC and ESPN.

Boris FX's flagship visual effects solutions include Boris Continuum Complete, a comprehensive plug-in toolset for editing and compositing systems from Avid, Apple, Adobe, Sony, Grass Valley, The Foundry, Assimilate, Quantel, Blackmagic and SGO.

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