Twofour Rights and GroupM Entertainment have struck a co-distribution agreement.
The move builds on the co-production relationship between indie producer Twofour and the WPP-owned ad funding specialist GroupM Entertainment, which has already resulted in a number of commissions. At Mipcom 2012, the two groups will present their first slate of programming.
The joint venture will offer formats and finished shows, including ITV2’s The Resort, C5’s The Secret Interview (pictured), Yahoo! Lifestyle Channel’s Bumps, Babies & Beyond, fronted by Myleene Klass, and ITV1’s quiz show format Paddy’s Show and Telly.
Richard Foster, managing director, GroupM Entertainment, said: “This structure with Twofour, built from our UK production relationship, plays to the strengths of both companies with the aim of making the most attractive proposition to broadcasters globally."