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The first motion picture with synched 2nd screen app

The first motion picture with synched 2nd screen app
News
Pippa Considine
13 November 2012

2CFilm, the film company recently launched with the backing of Imagine Nation, is to produce feature-length thriller App, which is being billed as the world’s first motion picture to be supported by a synchronised second-screen application for use in the cinema.
 
App, the first film in a series of titles on 2CFILM’s development slate, will be supported by content available through an application for iPhone and Android devices. App has been made possible through the use of powerful technology based on SyncNow digital watermarking by Civolution and the advanced –cross app development capabilities of Service2Media.
 
The narrative of the thriller centres on the app that becomes an autonomous force.  Cinema audiences will be able to follow a parallel storyline via the app content, bringing the big screen and the mobile device together throughout the film.

App is due for release in the Netherlands on 24 February 2013, and will be distributed by Just Film Distribution.
 
2CFILM, Civolution and Service2Media have entered into a partnership to create multi-screen film experiences in cinema, DVD, linear and on-demand television and online. The SyncNow feature allows the mobile app to automatically synchronise itself to the movie whenever and wherever the movie is watched.

Robin de Levita, chief creative officer, Imagine Nation, says: “App will immediately present an exciting challenge to the way that we think about the cinema experience – it might even potentially start a trend where consumers will turn their phones on, not off, when they go to the cinema.”
 
Edvard van ‘t Wout, founder, 2CFilm, says: “App is our first step on to the international stage with our new approach to film, creating commercially-successful films that fit with how today’s audiences consume content and which resonate with the modern world.”
 
2CFILM was created by Imagine Nation, the global media content company focused on TV, film and live entertainment, recently launched by Kees Abrahams and Robin de Levita.  The new venture sees Abrahams and de Levita join 2CFILM as producers alongside Edvard van ‘t Wout, producer and founder and creative director Bobby Boermans.

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