Digital files rather than tape will be the preferred delivery format for broadcasters by 2014, the UK’s leading broadcasters said today.
The Digital Production Partnership (DPP), a partnership between ITV, Channel 4 and the BBC, has unveiled two initiatives to speed up the move to digital production in television.
Firstly, the DPP announced common technical and metadata standards for file-based delivery of TV programmes to all major UK broadcasters.
At present, broadcasters still require programmes to be delivered via HDCAM SR tape, which means that it’s not possible for producers or post houses to yet work in a fully file-based way. The new DPP standard will open the door to a fully file-based workflow.
The DPP has also released a report, “The Reluctant Revolution – Breaking Down Barriers to Digital Production in TV”.
Painting a picture of a technical and creative revolution that is struggling to ignite, the Report argues the reason is not the indifference or ignorance of producers, but rather the failure of broadcasters, suppliers and manufacturers to understand the practical realities and frustrations of the production community.
Gathering the views and experiences of production companies across the UK, the Report, commissioned by the DPP from industry analysts MediaSmiths International, concludes that for all the new technology of recent years, there is no easily workable and affordable model for end-to-end digital production available to independent producers.
“The move to end-to-end digital production is inevitable,” says the report, “but the pace of change is limited by the lack of clear signposts, or standard ways of working, and therefore a reluctance in the production community to set off on the journey… The key to ignition for this slow-moving revolution is the acceptance by all concerned of the day to day realities faced by production communities, and an understanding of where and how the benefits can be identified and achieved.”
The report identifies a number of opportunities and interventions that could bring about revolutionary change in digital production. These include pay-as-you-go models for web and cloud based tools and services, a new role for existing trusted providers such as facility houses, and a more pro-active role for the Broadcasters.
Mark Harrison, Controller of Production, BBC North and BBC lead for the DPP, said of the report and its outcomes, “Those of us who have been evangelists for the creative and business benefits of fully digital production have been mystified by the slow pace of change. This report explains that slowness, and offers practical suggestions for how change can be accelerated – not least by recognising that Broadcasters must get more involved.”
Meanwhile, the DPP’s technical and metadata standards for file-based delivery will be published in full at the end of this year.
Through the DPP, six broadcasters have agreed the UK’s first common file format, structure and wrapper to enable TV programme delivery by file.
The new guidelines will compliment the common standards already published by the DPP for tape delivery of HD and SD TV programmes.
By agreeing one set of pan-industry technical standards for the UK, the DPP aims to minimise confusion and expense for programme-makers, and avoid a situation where a number of different file types and specifications proliferate.
The common standards have been developed with reference to the European Broadcasting Union’s ‘EBU Core’.
The DPP has also worked closely with the Advanced Media Workflow Association (AMWA) based in the US, on a new standard for HD files. ‘AS-11’ is planned to be published by AMWA by the end of the year, and the DPP guidelines will require files delivered to UK broadcasters to be compliant with a specified subset of this internationally recognised file structure.
Kevin Burrows CTO Broadcast and Distribution, C4 and DPP Technical Standards Chair, said, “Having one set of standards for file-based delivery across the industry is of huge benefit in ensuring ease of exchange. It will also reduce costs for independent producers as well as minimising confusion amongst programme makers.”
The agreement of these new 'file based technical standards' does not signal an immediate move to file based delivery.
From 2012 BBC, ITV and Channel 4 will begin to take delivery of programmes on file on a selective basis. File based delivery will be the preferred delivery format for these broadcasters by 2014.
Bal Samra, Director BBC Rights & Business Affairs and Director, Vision Operations and Executive Sponsor of the DPP, said, “Facilitating the development of digital production across the industry is a major priority for all broadcasters and producers, and I am delighted that the DPP has taken such a strong lead in supporting that change. I am struck by the truly collaborative approach made by all member broadcasters and the success of their work thus far in HD delivery and now file-based and metadata standards. I believe an enormous opportunity is emerging for the whole industry to go digital.”