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T4 comes to an end, C4 commissions Friday night music pilots

T4 comes to an end, C4 commissions Friday night music pilots
News
Staff Reporter
15 October 2012

Channel 4’s T4 strand is to come to an end in December, as the channel makes changes to its weekend scheduling of younger skewing programming.

It is searching for a popular music show for Friday nights and three pilots have been commissioned by Dominic Bird, Channel 4's head of Formats, to broadcast in the new year.
 
E4 will replace T4 as the broadcasters' main brand dedicated to younger viewers. 

T4 launched in 1998 as a Sunday morning strand and currently encompasses programming broadcast on Channel 4 on Saturday mornings and on E4 on Sunday mornings. E4, which is now the UK's most popular channel for 16-34s, launched in 2001.

Over the last fourteen years T4 has helped to establish the careers of a range of UK broadcasters including Dermot O'Leary, Margherita Taylor, Vernon Kay, June, Simon Amstell, Alexa Chung, Rick Edwards and Nick Grimshaw.

"Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution,” says Bird. “In a landscape where Channel 4 now provides E4, the nation's most popular channel for 16 -34 year olds, T4 has been fighting incredibly hard maintain the cut through it once enjoyed and now is the right time to look at more appropriate ways to serve our younger viewers."

Channel 4's Music commissioning editor Jonathan Rothery and commissioning executive Steven Edwards are working with Dominic Bird to brief producers on the music tender.


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