You can see here the first footage shot on Sony's new PMW-F3 camcorder, which it officially launched today in London (see films, below).
Sony also announced a low cost Super 35mm camcorder in its nxcam range for launch next summer.
According to Sony the PMW-F3 camera, expected to cost around £18k, is a breakthrough in terms of price and performance.
The F3 will carry the CineAlta brand and offers Super 35mm CMOS sensor technology and a PL mount which can accommodate both PL and zoom lenses, plus it is compatible with cine lenses such as Cooke, Arri, Fujinon and Zeiss.
It will also be available in a low-cost PL lens kit version the PMW-F3K which will include a choice of 35, 50 and 80mm lenses, making it ideal as a second unit 35mm camera or a B camera to the SRW-9000PL.
Based on Sony’s XDCAM EX workflow and using SxS ExpressCard based recording, the F3 can be operated in S-LOG and Hyper Gamma mode, allowing users to take full advantage of the CMOS imager’s wide dynamic range.
To see the official launch film of the PMW-F3, click on film below:
Sony pmw_f3_launch_promo from Mike Saunders on Vimeo.
A camera test from Stargate Studios on the F3 is also viewable below:
Sony PMW F3 Camera Test from Stargate Studios on Vimeo.
Sony Professional Europe strategic marketing manager Bill Drummond said that the addition of the F3 to the camera range brought the benefits of precise control of depth of field and access to the huge range of lenses available with 35mm cameras to a wider range of users.
“We have noticed that cinematographers were using XDCAM EX to shoot movies and were using PL adaptors to use 35mm lenses but now the F3’s sensor and PL mount allows them to use 35mm lenses without adaptors,” said Drummond.
The first short film to be shot using the camera was also unveiled today:
Convergence - Short Film shot on Sony PMW-F3 from Martin Scanlan on Vimeo.
The camera, which begins shipping in January, has already notched up its first big deal with dealer CVP ordering 100 units.
CVP CEO Phil Baxter said: “The PMW-F3 is one of the most exciting products we have seen in recent years, delivering the quality and features that our increasingly discerning customers demand whilst eliminating the inherent ergonomic and image-quality flaws associated with shooting professional content on HD-DSLRs.”
Baxter added that its arrival was clear evidence that Sony has been carefully analysing recent market trends.
In addition to the F3, which will be available at £18k, Sony also unveiled plans for a lower cost 35mm camera in its nxcam range - expected to be priced at around £5k.
Sony said the nxcam model is being designed as an entry level to digital cinematography for use in work including independent film, pop promotions and corporate communications looking for a cinematic look.
Using the E-mount interchangeable lens system - identical to the “α” series lens system used on the NEX-5, 3 and NEX-VG10, other lenses can be used with third-party adaptors.
The recording format for this new HD camcorder will be AVCHD, with 1080p ( 50p / 25p) recording modes planned.