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Smoke & Mirrors to open in Bangkok

Smoke & Mirrors to open in Bangkok
Jake Bickerton
16 March 2016

London post house Smoke & Mirrors is opening a full service post facility in Southeast Asia – Smoke & Mirrors Bangkok – to extend its global reach into “one of South East Asia’s most dynamic and vibrant advertising hubs.”

Smoke & Mirrors already has facilities in London, New York, Sao Paolo, Chennai and Shanghai and its latest office is being created as a joint venture with Oriental Post, which is a subsidiary of leading Thai entertainment company, Kantana Group.

Smoke & Mirrors Bangkok is a full service post facility providing on-set supervision, grading, online and finishing, cg/3D animation and vfx.

“Our clients have long been asking us for a more significant presence in the Asian region, so this new operation will create a strong platform to support existing clients as well as bring new business into Thailand,” explains Smoke & Mirrors’ Global Managing Director Gary Szabo.

“Using our existing global network of contacts, we believe we can encourage a greater numbers of companies to use Thailand as their hub for shoots and post production,” he adds.

The joint venture with Oriental Post means Smoke & Mirrors benefits from the former’s close ties with many leading advertising agencies from Singapore and around the region, as well as major global brands such as Unilever, P&G, Emirates Airlines, Thai Airways, Toyota, Chevrolet, L’Oreal, Pepsico and Nestle. 

“Bangkok offers world class post production standards with significant cost savings over our regional competitors, such as Hong Kong and Singapore, and as such we are an attractive option for major regional brands,” says Kantana Post Production’s CEO, Surachedh Assawaruenganun.

“There is room for incredible growth in Southeast Asia and, with the leverage that the Smoke & Mirrors partnership gives us we believe that the potential for further growth is enormous,” adds Assawaruenganun.

The figures seem to back this up. Last year, Thailand earned 3,141 million baht (around £63m) from 722 foreign production shoots in 2015. 329 were TV commercials, 175 were documentaries and 57 were music videos. Many of these productions returned to their home country after shooting, but Smoke & Mirrors believes it can use its global reputation for high quality finishing to attract a greater percentage of these to remain in Thailand for post.

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