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Sky's ambitious reality soap is first in-house production

Sky's ambitious reality soap is first  in-house production
Staff Reporter
10 September 2012

The first project for Sky’s in-house production team is a “hugely ambitious large scale, stripped, reality soap.”

The soap was commissioned by Phil Edgar Jones, head of Entertainment for Sky and will follow the lives of several families and life in a town across a year. It will be filmed with a mixture of fixed rig and single camera and use all the techniques of reality tv and soap opera.

The in-house development team led by Gigi Eligoloff and including Patrick Brannan and Jamie Brannan will report into Danny Tipping, head of programming and development, Parthenon, but will be based at Osterley.

Stuart Murphy, Sky’s director of Entertainment Channels, Sky said: “Sky’s the fastest growing investor in original British production and as such it makes sense that we’d look to grow our capability to do more. Therefore we are looking to develop some non-scripted programming ideas in-house. Although it’s early stages, this development reflects how we want to remain flexible enough to consider ambitious in-house productions that can sit alongside our continued investment in indies.

“This is a really exciting development for Sky. The team have developed an idea that will have enormous scale, with a sense of fun, and will offer our customers an extraordinary and unvarnished insight into British life.

In July, Sky announced the acquisition of leading independent international distribution and multi-media rights management company Parthenon Media Group in order to establish a new distribution arm to market the international rights to its originated content. The new in-house model will help generate additional revenues from Sky’s content investment from the sale of overseas rights.

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