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Sky launches in-house virtual reality unit

Sky launches in-house virtual reality unit
Jon Creamer
18 March 2016

Sky is launching a “major new commitment” to Virtual Reality content by creating the Sky VR Studio, a dedicated in-house VR production unit.

The first pieces of fully immersive VR content to be produced by the unit will be released today – two films shot during Formula 1 testing in Barcelona, which will take viewers into the pit lane, the team garages, and out on to the track.

The two F1 VR experiences, which were produced in conjunction with Formula One Management and Williams Martini Racing, will be made available via the Facebook 360 Video platform. The full VR experience will also be available on the Oculus platform, and viewable on the Samsung Gear VR and Oculus Rift headsets. Later in the year, Sky will look to distribute content through a dedicated Sky VR app.

Over the coming year, Sky VR Studio will drive the creation of cinematic, fully immersive VR content, producing more than 20 individual films, across a unique range of Sky content – from major cultural events in news to some of the biggest sporting events on the planet.

The team, which is led by Executive Producer Neil Graham, includes production staff with “rare and valuable experience” in VR film making. It will be bolstered by VR director Richard Nockles, who directed Sky VR Studio’s F1 film, and is behind a wide range of VR projects for a number of global brands.

Sky invested in Jaunt in 2013, a US-based company working in cinematic virtual reality. Since then, Sky has been carrying out testing across a range of events. The Sky News team has produced ‘360’ videos on the migrant crisis with footage from the refugee landing beach in Lesbos, and the refugee camp in Calais. Sky Movies also trialled the technology at the recent premiere of Star Wars: The Force Awakens, giving a unique view of the red carpet.

In the coming months, Sky VR Studio will create brand new, exclusive VR content across all genres, including heavyweight boxing, taking viewers inside the ring as Anthony Joshua bids for a world title. Thdere will be VR films of Team Sky during the Tour de France and other VR content across news, arts and entertainment programming

Gary Davey, Managing Director, Content at Sky, commented: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events. The development of VR technology is moving at an incredible pace and excitement is building about its potential. Our expertise across a wide range of video content, from original drama to live sport, gives us a unique ability to bring VR to life for customers. This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners.”

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