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Sky launches distribution arm with Parthenon deal

Sky launches distribution arm with Parthenon deal
Tim Dams
27 July 2012

Sky has acquired distributor Parthenon Media Group.

Led by founder Carl Hall, Parthenon will form the basis of a new inhouse distribution arm at Sky to market the international rights to its originated content.

Hall will report to Sophie Turner Laing, Sky’s md of Entertainment, News and Broadcast Operations.

Sky said that new in-house model will help generate additional revenues from Sky’s content investment from the sale of overseas rights, which will enable Sky to reinvest more in new programming.
Sophie Turner Laing commented: “As we continue to increase investment in UK production, this is a natural step in the evolution of Sky’s content business.  We are producing world class television - innovative, creatively ambitious and, in many cases, on an epic scale. It’s only right that we match this with world class aspirations for how we take this content to as wide an international audience as possible.”
“We are delighted to be moving into distribution with Carl and the team at Parthenon.  I’m confident that together we will be able to create a model that delivers great opportunities for our independent production partners as well as Sky.”
Hall added: “This is a great day for everyone associated with Parthenon. Over the past ten years, our success has been built upon our unique, boutique-style approach to all our content providers. I am honoured to be leading the new distribution division within Sky. This will also open new and exciting opportunities for international producers looking to benefit from the support of one of the UK’s largest investors in original content and a global leader in the provision of world-class television.”
Sky says it has invested more than £450m in British commissioning and production.  This is set to increase to £600m a year by 2014, with most of the growth set to come in genres such as drama, comedy, entertainment, arts and factual.

Parthenon was founded in 2002 by Hall, former managing director of HIT Wildlife.

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