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RED adds Avid codecs to camera range

RED adds Avid codecs to camera range
Jon Creamer
27 January 2016

RED has announced that Avid DNxHR and Avid DNxHD recording formats will be supported by the WEAPON, SCARLET-W and RED RAVEN.


The Avid DNxHR and Avid DNxHD formats will be added to the recording capability that RED’s DSMC2 cameras currently offer via REDCODE RAW and Apple ProRes formats. Avid DNxHR and Avid DNxHD support will be made available to all DSMC2 cameras via a free firmware update in mid-2016.


“We give shooters yet another extremely popular format option by getting Avid natively part of our camera workflow,” says Jarred Land, President of RED Digital Cinema. “With the ability to shoot REDCODE RAW simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives. This collaboration between RED and Avid is going to be music to the ears for a lot of the industry, and I could not be happier."


“For years, people have been shooting on RED and then editing within Avid software solutions,” says Louis Hernandez, Jr, CEO of Avid Technology. “Now, with Avid codecs being an in-camera tool within RED’s cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects. And that is something we are all very excited about here at Avid.”


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