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Pulse Films partners with WeTransfer for film launch

Pulse Films partners with WeTransfer for film launch
David Wood
05 June 2014

Pulse Films has partnered with file sharing portal WeTransfer for the launch of comedy feature The Dirties.

The ground-breaking deal will see a specially cut clip from the film – a dark comedy directed by rising star Matt Johnson – shown on WeTransfer's full-screen background, as well as a link to an exclusive download package accessible to WeTransfer's 20 million monthly users, whilst downloads are in progress.

The download will include official artwork (designed by Alex Murray - The Wrestler, Looper, Fast & the Furious 5), limited edition posters, parody gifs, and an in-character comedy skit by stars Matt Johnson and Owen Williams.

Pulse Films head of distribution Anna Sissions commented: “WeTransfer is the perfect platform – a respected technology brand which our tech-immersed audience will really appreciate as a supporter of the film.

“Matt Johnson is a hugely accomplished director who has harnessed the latest technologies in order to maximize his film’s budget, so it made sense to continue this trend throughout the release campaign”

WeTransfer co-founder Nalden added: “Since the very beginning of WeTransfer we have offered a big chunk of our annual advertising itinerary to support the creative industries. It is this creativity which underpins our entire business.”

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