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Procam expands its US operation

Procam expands its US operation
Jon Creamer
05 August 2015

Camera rental facility Procam is expanding further into the US market with senior hires and a £1.2m investment in new kit.

HotCam New York, the camera rental company Procam acquired in March this year, is also to be rebranded as Procam New York.

The New York operation is to be expanded with new staff appointments. Mark Schwietering (pictured) has joined Procam New York as the company’s new VP of operations and Sean Smith becomes VP of customer relations, moving from his previous role as VP of operations.

Schwietering joins the company from AbelCine in Los Angeles and has previously worked for three years at Procam’s London HQ. Smith has over 20 years of US production experience, including working as a production manager on feature and TV projects, including the Emmy-nominated Funny Or Die’s Billy On The Street comedy series.

Procam is also investing £1.2m in digital cinematography equipment. The expanded inventory includes ARRI Alexa Mini and Sony FS7 cameras, Angenieux 45-120mm zoom lenses, several sets of Angenieux Optimo lenses (12-40mm, 16-40mm and 30-76mm) and Cooke S4/i T2 Prime lenses (18/25/32/50/75/100/135mm). This bolsters Procam's existing digital cinematography offering, adding to its current stock of ARRI Alexa and Amira cameras, and Sony F55s.

John Brennan, group CEO, of Procam, said: “Since opening in March, we’ve expanded and refocused Procam New York’s range of services to mirror that of our UK offices. This includes kit and crew rental, project management, workflow consultancy, expert advice, training and 24-hour support. As well as servicing US clients, we support UK clients shooting in the US by offering a seamless experience when booking cameras and crew in the US, accompanied by our renowned product expertise.

Procam New York recently supplied camera kits to historic space event Pluto Space Probe for NASA and Bigger Bang TV, A+E Television Network’s reality series American Pickers, the Jane Street Entertainment series Swipe Right, and Rock Shrimp Production's 12-camera multi-cam set-up Beat Bobby Flay. Upcoming work includes productions with Vice Media, the United Nations, the CMJ Music Fest in NYC, and MTV’s True Life documentary series.

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