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Procam acquires US hire firm HotCam New York

Procam acquires US hire firm HotCam New York
Staff Reporter
30 March 2015

Camera rental facility Procam has acquired US-based camera rental company HotCam New York.

Procam says the acquisition will allow it to expand its US client base, and also support UK-based clients shooting in the US. Procam plans to expand HotCam New York’s offering in the US, as well as extend Procam’s reach into new territories, through further acquisitions over the next 12 to 24 months.

HotCam New York will mirror Procam’s UK offer, which includes kit and crew rental, project management, workflow consultancy and training for TV drama, features, commercials, branded and VoD content.

Procam plans to keep the HotCam New York branding for the business.

Procam has recently worked on shows including Made In Chelsea and The Island With Bear Grylls. Procam also provided crew and equipment on both sides of the Atlantic for Dynamo: Magician Impossible and US support for the British reality series Taking New York.

HotCam New York credits include The Tonight Show Starring Jimmy Fallon, American Pickers and Teen Mom. The company was launched in 2004 by sound mixer Trevor Hotz and partner Ali Grapes, as an off-shoot of HotCam UK. Hotz and Grapes have resigned their positions as co-owners of HotCam New York. HotCam UK will operate unaffected by Procam’s acquisition. The acquisition was led by Procam Group CEO John Brennan and backed by private equity firm, Foresight Group.

Brennan said: "The HotCam New York opportunity fulfils our clients’ demands for a Procam presence in the US, and means we can offer a more seamless and detailed level of service for UK clients shooting in the US.” The acquisition follows Procam’s recent purchase of UK-based lens service and manufacturing facility True Lens Services.

Procam also recently acquired rental company Hammerhead TV, expanding its services into Scotland.

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