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Olympics is BBC's biggest ever audience for national event

Olympics is BBC's biggest ever audience for national event
Staff Reporter
14 August 2012

The London 2012 Olympic Games delivered the biggest national television event since current measuring systems began, with 51.9m (90% of the UK population) watching at least 15 minutes of coverage.

The nearest audience was for the 2002 World Cup with 81 per cent of the UK population. It far outstripped audiences for the Diamond Jubilee which reached 69 per cent or the Royal Wedding of Kate and William, watched by 61 per cent.

24.2m (42% of the UK population) also watched at least 15 minutes of coverage on the BBC Red Button. The Closing Ceremony was watched by a peak audience of 26.3m and an average audience of 23.2m (82% share). This compares to an Opening Ceremony peak audience of 27.3m and an average audience of 23.4m (84% share).

"It's been a phenomenal Games and Team GB's amazing achievements have helped draw huge audiences to BBC One and put the channel right at the heart of the action," says Danny Cohen controller BBC One. "We've had fantastic feedback about the quality of the BBC's coverage and all the teams involved deserve huge thanks and praise."

Top 10 viewing peaks (includes BBC One and BBC Red Button unless stated)

1. Opening Ceremony, Friday 27 July - 27.3m

2.    Closing Ceremony, Sunday 12 August - 26.3m

3.    Men’s 100m Final – Bolt wins gold, Sunday 5 August - 20.0m

4.    Mo Farah wins 10000m gold, Saturday 4 August - 17.1m

5.    Jess Ennis wins Heptathlon gold, Saturday 4 August -  16.3m

6.    Tom Daley win’s diving bronze, Saturday 11 August -  15.9m (inc. BBC One/Three and BBC Red Button)

7.    Greg Rutherford Long Jump gold, Saturday 4 August - 15.6m

8.    Men’s 200m Final – Bolt wins second gold, Thursday 9 August -  15.4m

9.    Mo Farah wins 5000m gold, Saturday 11 August - 12.9m

10.    Sally Pearson wins 110m hurdles gold, Tuesday 7 August -  12.1m

Biggest National TV events (since current measuring systems began)

90% London 2012 Olympic Games

81% World Cup 2002

69% Diamond Jubilee

61% Kate & William Royal Wedding

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