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Objective backs new indie label Hitchhiker Television

Objective backs new indie label Hitchhiker Television
News
Staff Reporter
20 September 2017

Former Princess Productions heads of programmes Anna Blue and Will Spokes are launching a new talent focused production label Hitchhiker Television, backed by All3media’s Objective Media Group.

Setting up in County Hall in September under All3media’s Objective Media Group, Hitchhiker Television will focus on entertainment, comedy entertainment and popular factual television.

Blue and Spokes’ credits at Princess include Life Stripped Bare for Channel 4, and more recently Taxi of Mum and Dad. Latterly they were commissioned to make satirical comedy show The Mash Report for BBC Two.

As a Series Producer Blue has worked across reality and live chat shows from Big Brother to The Games before setting up Gallowgate with Ant and Dec. There she Series Produced three series of Saturday Night Takeaway. In 2010 she joined Princess Productions as Head of Entertainment to oversee two series of Got To Dance and The Face with Naomi Campbell and created The Love Machine for Sky Living.

Spokes moved to Shine in 2008 where he co-created and produced The Magicians for BBC1, and co-created Got to Dance for Sky1. In 2012 he Executive Produced The Love Machine at Princess before leaving to set up Tuesday's Child with Karen Smith. As a Creative Director there he was responsible for co-creating and Executive Producing RTS-nominated Superstar Dogs for Channel 4 and You're Back in the Room for ITV.

Blue and Spokes said said, “This is a wonderful opportunity for us to continue doing what we love - creating and producing new formats across the entertainment genres. It’s especially great to be collaborating on some of those formats with Britain’s brightest onscreen talents. The brilliantly supportive team at OMG are the perfect partners to help us build this new production venture.”

Objective Media Group CEO Layla Smith added: “We couldn't be more delighted to welcome Anna and Will - they have been developing and making unique and joyful television formats for years and the prospect of them joining forces with the huge raft of talented performers and writers today to continue that pursuit is truly exciting.”



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