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MipTV in brief: from new formats to online video deals

MipTV in brief: from new formats to online video deals
Staff Reporter
08 April 2014

Israeli broadcaster Keshet International unveiled the trailer for new interactive entertainment format, Elevator Pitch (click here to see the trailer). The show sees entrepreneurs stepping into an elevator to deliver a pitch of a lifetime to business tycoons and the entire live viewing audience who are in control of whether the hopefuls can take their passion projects to the next level. It means the live viewing audience effectively takes part in the quickest and largest market research test ever executed on TV. Keshet said: “Elevator Pitch is a dramatic and cutthroat television event that instantly determines the level of market confidence in an idea and, by putting the end consumers centre stage, lets them decide whether to press the button and elevate the entrepreneurs to the top of their game.”

BBC Worldwide announced that ZDF is to co-produce One Planet, the major new series from the BBC’s Natural History Unit. One Planet (6x60’) is produced by Vanessa Berlowitz (Planet Earth, Frozen Planet). Billed as the ultimate tour of our ecosystem, the production is set to use innovative filming techniques to unite the canopies of the planet's rain forests or the frozen summits of its tallest peaks in a continuous or ''limitless' zoom. The series is currently in production and will deliver in 2016.
FremantleMedia announced an exclusive multi-year co-development deal with the leading format creator Dick De Rijk. Specialising in entertainment programming, De Rijk was behind most distributed game show ever, Deal or No Deal. Rob Clark, Director of Global Entertainment Development, FremantleMedia said: “Dick is a format mastermind and I am extremely excited to be working with him. Dick is an ideas man, with a fantastic understanding of the Global TV market and you can see from the formats that he’s developed, that he thinks creatively and strategically. I hope that alongside our global network of production companies, we can together build the next Global Entertainment TV franchise.”

Meanwhile, Vice Media and FremantleMedia launched their joint food venture Munchies in beta. Munchies is a new, youth orientated video-driven online channel that bills itself as an “antidote to the mounds of tired, anachronistic celebrity chef and cook-off shows which simply do not engage millennial audiences.” Programme titles include: Being Frank, Munchies: Chef’s Night Out, Fresh Off The Boat, Girl Eats Food, and F*ck, That’s Delicious.
All3media International confirmed the arrival of a new format from Studio Lambert – the indie behind Gogglebox and Undercover Boss. The new show, which will be marketed under the English language title of Salon Wars has been developed by Studio Lambert with leading French production house Coyote.  TF1 Group has acquired the rights for the format Salon Wars from Coyote – and it is understood that French series will be titled Bienvenue A L’instiuit De Beaute. Salon Wars ventures into the intimate world of the beauty industry, meeting local experts and salon owners – setting them the task of scrutinising each other’s methods, businesses and tastes. Developed to be stripped across the week or with a weekly version, Salon Wars pits proud beauty salon owners and their businesses against each other in a friendly, rivalry fashion.  Each business takes a turn to play host at their establishment, showing off their “special” treatments and their unique ambience. In the culminating episode - each salon owner reveals how much they think their rivals’ treatments were worth and how much they are willing to pay – if anything. The winning salon is the one that gets paid the highest percentage of their treatment list price.


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