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MipTV: Sky eyes greater European programme cooperation

MipTV: Sky eyes greater European programme cooperation
Tim Dams
14 April 2015

Sky is increasingly commissioning shows that can play across its UK, German and Italian operations.

Speaking at a MipTV keynote, Sky chief executive Jeremy Darroch outlined his plans for the enlarged business since it bought out Sky Italia and Sky Deutchland last year.

Interviewed by former BBC1 controller Lorraine Heggessey, Darroch was asked if Sky would centrally commission across all three markets or commission directly in each one.

He replied:  “A bit of both.” He said commissioning would still be led by local markets as “we know local content is incredibly important.”

But he said some commissions would work across all the markets. “We signed off last week seven or eight new commissions that we think will go across all the territories.”

Sky’s hit drama Fortitude launched simultaneously across the three markets earlier this year.

Darroch said that cooperation between the territories would be one of the key drivers of Sky’s growth over the next few years.

He explained that he was impressed by the level of innovation in Italy and Germany. “The interesting thing about the big ideas: people often think they flow from the UK to Italy and Germany, but in many cases it’s the other way,” he said.

Darroch also said that Sky, which last year bought a majority stake in Love Productions, was in no rush to acquire other production companies in a bid to grow its content production capabilities, as many other broadcasters are currently doing.

“I don’t think it’s imperative, not particularly. We will make a few more investments, largely driven by Sky Vision, our distribution arm,” he said. “It’s something I’m open-minded to… in terms of content, we want to be flexible and agile and pursue ideas that are right for us.”

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