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MipTV: ITV reaps global rewards from BBC1 hit Poldark

MipTV: ITV reaps global rewards from BBC1 hit Poldark
Tim Dams
13 April 2015

BBC1 hit drama Poldark is selling strongly at MipTV – for ITV Studios Global Entertainment.

The drama is being sold internationally by ITV because the broadcaster has a 25% stake in the indie behind Poldark, Mammoth Screen. As a result, its distribution arm ITV Studios GE sells most of Mammoth Screen’s shows internationally, including Remember Me, Endeavour and Black Work.

ITV Studios GE is understood to have sold Poldark to broadcasters in Australia, Canada and New Zealand.

The drama will also air on ITV Choice Africa in South Africa. A deal with a Swedish broadcaster is also close to being finalised.

The BBC has just commissioned a second series of Poldark, which should make the series more attractive to international buyers who like to acquire drama in volume.

The first 8x60-min series of Poldark has been a ratings smash for the BBC. Consolidated viewing across the first season so far has hit 8.1 million.

ITV Studios GE is also representing a number of other high profile shows made for rival British broadcasters, thanks to ITV’s acquisition of a string of production companies in recent years.

ITV Studios GE’s MipTV slate also includes Channel 5 series 10,000 BC (made by ITV-owned The Garden), BBC1 drama Shetland (made by ITV Studios) and C4 comedy Raised by Wolves (made by ITV-owned Big Talk).

ITV Studios GE has a high profile at this year’s MipTV.  It is staging a world premiere gala screening of US drama Texas Rising, directed by Roland Joffe, at Cannes’s grand auditorium this evening. Key cast Bill Paxton, Ray Liotta and Olivier Martinez are attending the screening and after party.

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