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MipTV: Fremantle to develop original Chinese formats

MipTV: Fremantle to develop original Chinese formats
News
Tim Dams
13 April 2015

FremantleMedia has formed a joint venture partnership with Shanghai Media Group (SMG)’s BesTV and China Media Capital (CMC) to create and develop entertainment formats for the China market.

Based in Shanghai, a development team of international execs and local producers will develop original entertainment IP for the Chinese market.

Outside of mainland China, FremantleMedia International will represent the newly-created IP through its worldwide distribution network.

Cecile Frot-Coutaz, Global CEO of FremantleMedia said: “The Chinese television market is rapidly becoming one of the most important in the world.”

“This new relationship with BesTV, SMG and CMC allows FremantleMedia to build on its existing presence in China and strengthen our ties in this territory. It brings with it the opportunity for FremantleMedia to showcase its world-renowned creativity to millions of new viewers, with content that is made specifically for them.”

FremantleMedia has already licensed around 20 titles to Chinese broadcasters, including Got Talent, Idols and The X Factor, Don’t Stop Me Now, Take Me Out Hole in the Wall and Family Feud.

Ian Hogg, CEO, FremantleMedia Asia Pacific, whose team oversaw the deal added: “The opportunity to create and execute story telling that focuses on Chinese values and tastes blended with western structure and creativity is a very powerful combination.”

FremantleMedia has already forged strong relationships with a number of China’s leading broadcasters and has successfully licensed around 20 titles, including Got Talent, Idols and The X Factor, Don’t Stop Me Now, Take Me Out Hole in the Wall and Family Feud.



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