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Marjorie Kaplan to lead Discovery’s content strategy

Marjorie Kaplan to lead Discovery’s content strategy
Jon Creamer
06 August 2015

Marjorie Kaplan has been appointed president of content for Discovery Networks International. 

In the newly created role, Kaplan will be the international content leader responsible for “strategy, coordination, and execution of all the division’s content and brand strategies across the entire portfolio, and on all platforms worldwide.” She will report to Discovery Networks International President JB Perrette and relocate this October to Discovery’s international headquarters in London.

Kaplan will be responsible for global brands and formats, female lifestyle, male factual, scripted, and kids – for all platforms, from linear to OTT to Free-to-Air.  She will lead the DNI Production & Development team.  

She will work closely with Discovery’s production companies betty, RAW and All3Media as well as the other production outfits.

Phil Craig, Discovery Networks International’s Chief Creative Officer will report to Kaplan, as will Rosemary Newell, SVP Programming & Content Operations. And with Discovery’s recent acquisition of the exclusive TV and multiplatform rights to the 2018-2024 Olympic Games across Europe, she will look to create new content and storytelling ideas that “maximize the value of the Olympic franchise across Europe, working closely with the Eurosport team”.

         “There is no one more talented, dynamic and strategic to lead Discovery’s international content strategy than Marjorie Kaplan,” said Discovery Communications President and CEO David Zaslav. “She has an unparalleled track record of developing breakthrough content across brands and demographics that travels well internationally, receives critical acclaim, and brings in big audiences.  Marjorie also has a sharp eye for content that is genre- and format-busting, which should serve the company extremely well in this new position. Discovery’s international business is the company’s key differentiator, and I am excited to watch Marjorie take our global content engine to the next level.”

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