Madonna video by Megaforce gets global billboard launch

Madonna is partnering with international media giant Clear Channel to launch a worldwide campaign for her latest single and video Give Me All Your Lovin across this weekend. Her video will debut on Madonna’s YouTube channel and then appear today and across the weekend on billboards across the world.

The new video was shot in New York across two days by production company Megaforce. The directing team of Raphaël Rodriguez and Clement Gallet worked with producer Martin Solveig.

The Clear Channel launch will reach 150 million people, using Clear Channel and its partner radio stations and websites around the world, at the same time as running the video on Clear Channel’s billboards and more than 1600 digital displays in the US, Europe and Asia.

The full-length Madonna music video of  Give Me All Your Luvin will run on Clear Channel Outdoor billboards in highly visible locations, including New York City; Fashion Island, Las Vegas; London, UK; La Defense in Paris; Oslo Central Station in Norway; and Helsinki, Finland.

Additionally, more than 1,600 Clear Channel Outdoor digital billboards around the world will feature Madonna before, during and after the premiere, including in subways, malls, railway stations and bars.  In advance of the premiere, a teaser campaign featuring a countdown clock was launched globally to build excitement surrounding the premier of the single and to tell fans where they can watch and listen to the new single this Friday.

 The video and single will also be available on demand at iHeartRadio.com and via Global Radio's Capital FM network in the UK. 

Clear Channel will also use extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they can buy the new single and pre-order.

“This first of its kind multi-media premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform -- a range and depth that enables us to work with the most talented and creative artists in the world to develop truly groundbreaking promotional opportunities,” said Bob Pittman, ceo of Clear Channel.  “By combining the power of broadcast radio on several continents; online and mobile via iHeartRadio and our station websites; and our dynamic digital outdoor advertising network with Madonna’s extraordinary talent, creative drive and taste for innovation, we can reach millions of Madonna fans around the world and present audiences around the world with an unforgettable entertainment experience.”