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London Live recruits commissioning executive

London Live recruits commissioning executive
News
Pippa Considine
13 September 2013

Derren Lawford, head of Content at youth engagement agency Livity, is to join the commissioning team at London Live, ESTV’s new station for the capital.

The former BBC Worldwide head of Programming for Global iPlayer and Multi-platform Commissioner for BBC Vision will start as a commissioning executive next month.

Reporting to London Live’s head of Programming Jonathan Boseley, and launch programme director Jane Mote, Lawford, who brought SBTV’s Jamal Edwards to BBC Three, will commission content across the schedule and will have special responsibility for new talent development in a strand called Raw.

London Live is a general entertainment channel launching next spring on Freeview 8, Sky 117 and Virgin 159. It will also be available on mobile, outdoor and online platforms. Targeting young, modern and urban social explorers, it aims to be both celebratory and in the know.

Derren Lawford said: “As a born and bred Londoner with a passion for new types of programming and talent, being part of a commissioning team that delivers just that for London Live is an exciting opportunity.”
 
London Live head of Programming Jonathan Boseley, said:  “Derren understands our target audience and has extensive experience in delivering content across platforms. His smart, sassy approach to programming, together with his track record in developing talent, will make him a huge asset to our team.”

Lawford will contribute to the channel’s multi-platform strategy, which is being drawn up by Hilary Perkins, former Channel Four Multi-platform commissioning editor for drama and film. Perkins has been hired as a consultant and starts this week. 

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