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Layla Smith takes over from Andrew Newman as Objective ceo

Layla Smith takes over from Andrew Newman as Objective ceo
Jon Creamer
16 July 2015

All3Media’s Objective Productions has appointed Layla Smith as new Chief Executive Officer as Andrew Newman moves on from the role after six years.

Smith joins Objective having been MD at John Stanley Productions since 2013, prior to which she spent 15 years at ITV with seven years as Controller of Entertainment. Smith will lead Objective both in the UK and the US.

Stuart Duthie, Commercial and Finance Director at Objective Productions since 2006 has been promoted to be the Managing Director.

Newman will hand over to the new CEO while continuing to oversee several current Objective productions to completion over the Autumn including the latest series of Peep Show, Fresh Meat, Bad Robots and the BAFTA award winning comedy Toast of London. 

Jane Turton, CEO, All3Media said: “Objective produces some of the most popular, award winning and innovative comedy and entertainment programmes and I would like to thank Andrew for his significant contribution to the company over the past 6 years. Layla Smith has the perfect mix of talent, experience and passion to lead Objective towards future growth and continued success both here and in the US” 

Layla Smith, CEO, Objective Productions added: “Objective is a hugely vibrant, creative company so I feel honoured and excited to be joining the team and building on Andrew’s great work to date.
I’m really looking forward to working with Stuart and overseeing the next chapter in Objective’s story.”

Andrew Newman said: "I've had a great time at Objective, working with a very talented team to produce some fantastic programmes. Layla Smith is a major creative talent and I'm sure she will flourish in what is one of the best jobs in television. I'll be announcing some exciting news fairly soon"

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