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Keo Digital creates online game to train Lush staff

Keo Digital creates online game to train Lush staff
News
Staff Reporter
11 October 2012

Keo Digital has created an online game to train the staff of eco-friendly cosmetic company Lush.

Keo Digital worked with Desq who develop interactive learning experiences and branded entertainment for brands such as ASDA and the BBC. Desq designed and developed the game, called Lush Quests. While Keo Digital, producer of Fish Fight and rivercottage.net, has developed a elearning platform that allows Quests to be assigned to members of Lush staff whilst ensuring that the system is secure and robust.

Lush Quests takes the ingredients of training content that the company already uses and adds a set of game challenges (Quests) with virtual points and badges (Rewards). Quests get staff exploring Lush’s range of product information and company background. Player’s scores are fed into their profiles and the platform sets up friendly competition between stores.

“Lush Quests was a fantastic way for us to use all the skills, experience and technology we have built,” said Nick Underhill, md, Keo Digital. “Lush is also a brand that wants to make a difference and we share that ambition.”

Lush Quests has been piloted over the Summer and will roll out globally, in-time for the Christmas quarter.

Nick Underhill will be speaking in the When Multiplatform Works session at the Televisual Factual Fesival on the 24th October.


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