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IVCA launches consultation on merger

IVCA launches consultation on merger
News
Staff Reporter
04 July 2012

The IVCA, the membership association that represents corporate communication companies, is floating the idea of a merger with Eventia, the official trade body of the events and live marketing industry.

The IVCA board has been in discussion with the board of Eventia about a possible merger and has launched a consultation process with its members.

Over the next few months all IVCA members will be asked for their views before a formal proposal is put to a vote of the membership.

The focus of the new association will be to "better reflect the changing communication landscape providing a single powerful voice to an industry valued at over £36billion."

Marco Forgione, IVCA Chief Executive, said: "For the past 18 months IVCA and Eventia have been working more closely together with members participating in each other's events. The last few years have seen a dramatic shift in the communication landscape. These changes, driven in part by technology and in part by the decline in traditional interruption marketing and advertising, provide a unique opportunity for our sectors. The new association will provide a powerful voice for an industry valued at over £36billion, three times the combined value of the UK's Advertising and PR industries.
As well as having a stronger international voice with Government, clients and commissioners the new association will substantially increase the range of benefits and services it offers its members."

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