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ITV orders pilot of game show format QuizUp

ITV orders pilot of game show format QuizUp
Tim Dams
05 October 2015

Mipcom: ITV has ordered a non-TX pilot of new game show format QuizUp (w/t) from NBCUniversal International Studios.
The show gives in-studio contestants the chance to earn cash prizes after each round by winning high-stakes trivia battles against viewers based around the UK playing in real-time from home on their mobile devices.
The game is the result of a collaboration between NBC and Plain Vanilla Corp., the game studio that created the QuizUp app game. The app currently has over four million players in the UK.
The premise of the show is as follows; if the in-studio contestant wins eight trivia battles against eight different competitors who are watching and playing from home, they can win a cash prize. If any of the at-home players win their battle, they will win the money allocated to that round.
The non-TX pilot of QuizUp has been ordered by ITV's Director of Entertainment and Comedy, Elaine Bedell. It will be produced by one of NBCUniversal International Studios' production entities.
The show has already received a 10-episode order in the U.S. from NBC. The U.S. version was created by Jeff Apploff and Wes Kauble.
The format was unveiled by NBCUniversal International Formats at Mipcom.
David Mortimer, SVP Factual and Entertainment, NBCUniversal International Studios said: “QuizUp is the result of an intense period of successful development by our colleagues at NBC. Television has been waiting for a quiz format that's a big enough turn of the wheel to justify a place in the primetime schedule, and that's exactly what this show is.”

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