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IBC 2012: Sony signs major camera deals wih SIS Live and ITV

IBC 2012: Sony signs major camera deals wih SIS Live and ITV
News
Jake Bickerton
07 September 2012

IBC 2012: OB giant SIS Live has announced a two-year agreement with Sony to provide cameras for its 20 HD broadcast trucks, while Sony also announces a major deal to supply kit to ITV.

The agreement with SIS Live was signed in July but has only just been publically announced. With the agreement in place for July, SIS Live’s newly acquired Sony cameras – a mix of Sony HDC-2500s (pictured) and HDC-3300s - have already been integrated into its OB fleet in time for the action-packed July/August schedule of UK live production events.

Sony went through a competitive procurement process to win the deal, which also included manufacturers such as Ikegami and Grass Valley. It’s now SIS Live’s preferred supplier of OB camera technology for the next two years.

Sony has so far provided over 45 camera units to SIS Live. The HDC-2500 was launched at IBC last year and is the company’s flagship live production camera, capable of recording in multiple formats from 1080/100i to 1080/24p. Meanwhile, the HDC-3300 captures full-res 1920 x 1080 HD images at up to three times normal frame rates.

“SIS LIVE has provided the outside broadcasting for some of the biggest events across the UK and Europe this Summer, and our two year agreement to provide camera technology has ensured they are captured in stunning high definition,” says Chris Nairn, Sony Professional Solutions Europe.

AT IBC 2012, Sony also announced a deal with ITV to provide Sony HXC-100 studio cameras for the broadcaster’s studio production across Salford, Meridian and Leeds.

ITV has also invested in Sony’s PMW-500 shoulder-mount XDCAM camcorders and PMW-EX1 cameras for external newsgathering across its Salford operation.

 “The use of the PMW-500 at the Salford operation ensures operators can shoot longer in the field, and the proven fast XDCAM workflow means content can be turned around within the tight timeframes needed for daily news programming,” explains Paul Stevenson, Director of Technology and Technical Operations at ITV Regions.

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