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Fremantle backs new indie from Release the Hounds creators

Fremantle backs new indie from Release the Hounds creators
Staff Reporter
29 April 2016

Sam Pollard and James Abadi, creators of the Release the Hounds format, have partnered with FremantleMedia to launch new UK indie, Dr Pluto.

FremantleMedia holds a 25% stake with the option to increase its share in the future.

Previously at Sony’s now-defunct Gogglebox Entertainment, Pollard and Abadi are launching Dr Pluto with the aim of developing concepts across all genres and platforms.

Pollard said, “All we are interested in is content that will stimulate people. James and I delineate ourselves by an ideology rather than by a genre: that ideology is original, subversive, clever and playful. We've created the character of Dr Pluto to personify these values."
Abadi added, “As well as developing cross-genre, we want to develop the very idea of genre.  Before Release the Hounds there weren't many horror reality comedy game shows around, and we are delighted it received recognition from our peers at the RTS awards."
Pollard started as a development trainee at 12 Yard under David Young where he created and co-created 12 commissioned shows; he moved to Shine TV then the BBC before spending five years at Gogglebox Entertainment where he created Release the Hounds, Man v Fly, and Singing in the Rainforest among others.
Abadi trained as a multiskiller at ITV’s The Lab and has produced, directed and edited shows including Big Brother and I'm a Celebrity Get Me Out Of Here, modified reality shows, police documentaries, and the news. He produced and directed both series of Release the Hounds, directed Man v Fly, wrote, directed and produced last year’s ITV2 sketch show The Ty and Ky Show, and wrote and directed his own feature film in 2010.
Caroline Murphy, Director of Strategy and M&A, FremantleMedia, said of the deal, “Sam and James have a big vision for Dr Pluto, they are bold and disruptive and exactly the kind of creative talent we want in our network. We’re looking forward to working with them to maximise whatever brilliant ideas they come up with across our global network.”
FremantleMedia has announced a number of investments and acquisitions in the last 12 months in order to grow its global creative network including Israeli outfit Abot Hameiri; Naked Entertainment, Man Alive Entertainment, Full Fat TV and Corona Pictures in the UK; Dutch producer No Pictures Please; French indies Fontaram and Kwai; and scripted producer Wildside in Italy.

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