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Framestore restructures commercials management team

Framestore restructures commercials management team
Staff Reporter
19 September 2012

Framestore is restructuring its senior commercials management as part of its strategy to make the best use of talent across its international offices. Helen Stanley, previously md, Commercials, now becoming md of Integrated Advertising (Worldwide) and Mike Woods, Framestore’s digital creative director, will be relocating from London to New York.  

Stanley’s new role will focus on ensuring full integration between London, New York and LA. She will also play a key role in making the most of global resources whilst contributing to sales, marketing, new business and PR strategies and targets.

“As a company, we have been sharing projects across our various sites for a while now,” says Stanley. “We have also been offering an integrated advertising service to our clients since 2007. This role gives me an opportunity to increase operational efficiency and communications and share creative solutions across all our offices."

Woods’ input into London’s digital department has included interactive CG for Coca Cola’s Polar Bowl (pictured) and experiential visual effects for Nestle Fountain.

Mike Woods will move to the US in November. He will build a team to serve the local market and work together with talent in all of Framestore’s offices. “The digital side of our business represents some of the most exciting developments in the industry and it is a huge part of why we can genuinely offer an integrated solution to our clients,” he says.


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