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Former Shine TV md launches indie incubator Greenbird

Former Shine TV md launches indie incubator Greenbird
Staff Reporter
04 October 2012

Jamie Munro, former joint md at Shine TV, and Stuart Mullin, former cfo at Argonon, have founded Greenbird, a new production company incubator, investor and business accelerator which will specialise in entertainment, factual entertainment and factual producers.

Greenbird will provide producers access to different funding models, offer expertise in the commercial exploitation of intellectual property and licensing deals, give strategic and operational support and offer back-office administration systems.

Munro is former joint managing director of Shine TV and has also worked as commercial director at Tiger Aspect. Before that, he spent 12 years at the BBC in various roles including commercial director for Drama, Entertainment and Childrens.
Mullin recently left Argonon where he was chief financial officer for two years. Prior to that he led the sale of Wall to Wall to Shed Media, before which he spent five years at the BBC.

Targeted at aspiring, new and small existing indies, Greenbird has access to investment finance to accelerate those companies’ growth plans.

“Smaller, independents don’t necessarily have the business experience, knowledge, contacts or even time to make the most of their shows commercially,” says Munro. “We want to be able to offer this support from the bottom up, from building an initial business plan to helping production companies realise the true value of their ideas and their businesses.”  
Greenbird has taken a minority investment in newly-formed Tuesday’s Child, which has been created by Karen Smith, (Strictly Come Dancing, Got to Dance, The Magicians), and will specialise in making entertainment and factual entertainment formats.
Greenbird has secured a distribution deal with BBC Worldwide, giving the company a first look on finished programming and formats that emerge from new independent production companies backed by Greenbird. BBC Worldwide supports over 40 UK independent production companies with similar distribution, output and development deals.

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